Epson is No. 1 ink tank vendor in PH and Southeast Asia in 2019

(Edited Press Release)


Epson is the No. 1 ink tank vendor in the Philippines and in Southeast Asia, in terms of unit shipments. This is according to global market intelligence provider the International Data Corporation (IDC). Through this, the printer maker demonstrates its continued market leadership and superior innovation in the inkjet industry.

With the unique value proposition and multiple customer benefits of its EcoTank printing solution, Epson maintained its ink tank market leadership in 2019 with a 68% market share in Southeast Asia. The latest findings from IDC indicate that Epson continues to dominate the Philippine market as well as the No. 1 ink tank vendor, with a remarkable 74% market share in 2019.

Ink tank printers gained a stronger hold in Southeast Asia with an increasing contribution ratio of 49%, compared to other technologies like ink cartridges (29%) and laser (21%), according to the same IDC report.

With regard to the total printer market in the region, Epson reached a milestone as it secured the No. 1 position for the first time with 34% market share, beating its rivals in the inkjet and laser printer categories.

Revolutionizing printing

Epson’s EcoTank series revolutionized the printing experience when it was first introduced in the market in 2010. Built with an ultra-high-capacity ink tank system, EcoTank printers completely removed the need for cartridges, and has since expanded into 22 printer models that cater to a wide spectrum of printing needs such as A4 to A3 size, single to multifunction, 4 to 6-color inks and monochrome printing requirements.

The award-winning EcoTank printers were meticulously designed not only to provide high-quality output at high speeds, but also to function with minimum environmental impact, which in turn contributes significantly to the overall reduction of printing related costs.

Driven by Epson’s Heat-Free technology, the EcoTank inkjet printers consume far less power than laser printers. Laser printing typically employs a complex process from sending to receiving a print job, but printing with EcoTank, in contrast, involved only three stages—receiving the print job, ink ejection, and release of the printout.

Continuous innovation

Epson’s Micro Piezo printheads eject droplets of ink without requiring any heat, separating Epson’s technology from all other thermal inkjet systems. This Heat-Free Technology also serves as a common platform for all Epson inkjet printers, benefiting homes, enterprises and the environment with consistent high-speed printing, less power consumption, fewer replacement parts and less intervention to reduce downtime, resulting in increased productivity.

Epson continues to introduce developments in its inkjet technology to ensure that it brings new value to its growing customer base. “We aim to continually deliver innovation in our inkjet technology for our range of home and enterprise printers that cater to homes, small to medium businesses and corporations, and ultimately, drive growth and business transformation in the B2C and B2B segments,” said Epson Philippines General Manager for Marketing Eduardo Bonoan.

Epson’s EcoTank printers are available at Epson’s authorized dealer stores nationwide and online via Lazada.