Franchise Asia PH 2026 expo to showcase global brands, country pavilions

Press Release

The Philippine Franchise Association (PFA) proudly announces the Franchise Asia Philippines 2026 International Franchise Expo, happening on April 24–26, 2026, at the SMX Convention Center Manila.

Recognized as the country’s premier franchise event and widely regarded as Asia’s Biggest Franchise Show, this year’s expo carries the theme Franchising Together: ASEAN to the World.” The event underscores the growing synergy among ASEAN markets and the global franchising community, bringing together leading brands, investors, and industry stakeholders under one roof.

A key highlight of this year’s expo is the strong presence of International Country Pavilions, showcasing diverse franchise concepts, innovative business models, and cross-border opportunities from Thailand, Singapore, Korea, and Australia.

Thailand Pavilion

The Thailand Pavilion features a strong delegation from Thailand showcasing a wide range of food, retail, and education concepts. Some of the brands are: Sense Math Mind Company Limited; Kulpakorn Company Limited; Math Talent Company Limited; Ramruaybrand Company Limited; Torofries Company Limited; Moom Management (Thailand) Company Limited; Honghao Khanomwan Company Limited; Yada Food Product Company Limited; Burapha Diamond Limited Partnership; Godchagon Corporation Company Limited; Fresh Me Company Limited; Deris Coffee Industry Company Limited; Hia Lek Chinese Soup Moo Sam Yang Company Limited; and Khanommae Group Limited Partnership.

Singapore Pavilion

The Singapore Pavilion features a mix of consultancy firms, associations, and global brands, including: Astreem Consulting Pte Ltd; BCR Therapie (Singapore) Pte Ltd; Franchising Licensing Association (FLA); Malaysian Franchise Association (MFA); Ed-ex Worldwide Sdn Bhd; Subway; World Intellectual Property Organization; and Asiawide.

Korea Pavilion

The Korea Pavilion highlights globally competitive food and beverage concepts and lifestyle brands, including: aT Korea; Ediya Coffee; Mikado Sushi; Furato Restaurant; Yadllie Chicken; Chung Ki Wa Town; Wolhwa Galbi; Twozzim Kiyoung Chicken; and Downtowner.

Malaysia Pavilion

A robust lineup of Malaysian brands across food, retail, and education: Fipper; Al-Sultan; Sate Zul Recipe; Bubble Laundrette; Bonda Islamic Kindergarten; Shefumart; Johan Speaking Academy; AZ Nursery & Preschool; Dapur Mama; 1901; and Smart Reader.

Rounding out the international pavilions are Elite Supplements from Australia, Asosiasi Franchise Indonesia (AFI) from Indonesia, and Stretch Hero from Japan—each joining the roster of distinguished brands from fellow participating countries, together reflecting the true breadth and promise of global franchising.

With its strong international participation, Franchise Asia Philippines 2026 reinforces its position as a premier gateway for global brands seeking expansion in the ASEAN region and beyond. Attendees can expect unparalleled networking opportunities, business matching sessions, and insights into the latest franchising trends shaping the future of global enterprise.

For more information, visit https://www.franchiseasiaph.com/.

Event Partners

CO-PRESENTOR: PLDT; POWERED BY: Carrier (Concepcion Industrial Corporation, Carrier & Shark Ninja), GCash, and SM Supermalls; PLATINUM: 7-Eleven, Jollibee, Megaworld, Seaoil, and The Generics Pharmacy; GOLD: BPI, Araneta Center, Grainsmart, Living Water Station, Miguelitos, Potato Corner, Pick Up Coffee, BDO, Robinsons Malls, Globaltronics, Francorp, TOYOTA, and Qualiplus; SILVER: BBK, LT & G Credit Line, Big Brew, Famous Belgian Waffles, K2 Pharmacy, Kurimi Milk Tea Bar, Master Siomai, Max’s, Mister Donut, Phoenix LPG, Purenectar, Shawarma Shack, Ai-CHA Food PH Inc., Cotti Coffee PH, PAPA BURGER, Uncle John’s, UnionBank of the Philippines, Unioil Petroleum Phils, Inc., Xentro Malls, SKY PAY, Oryspa, CBRC; BRONZE: B-Hive Solutions, Inc., Bench, Coolaire, Fruitas, Generika, Julie’s Bakeshop, Popeyes Louisiana Kitchen (PLK) Philippines Inc., Powerhouse, Lawson Philippines, Inc., Mayet De La Rosa Fine Jewelry Corp., Shakey’s, Waltermart, Takoyadon, Villa Tuna, Converge, SRC – SDCC Realty Corp., Kyukyu Concept Inc., Giordano, COREnergy, Landbank, and Island Souvenirs; EVENT PARTNER: UFranchise, ActionCOACH, Carrier, Shark Ninja, KFC, Chowking, Greenwich, Mang Inasal, Red Ribbon; Max’s, Pancake House, Yellow Cab, Jimac, BCS, BLIMS, Mitsubishi Motors, WIPO, Kenny Rogers, CTC, McDonalds, Binalot, Shroomly Yours, Terio’s, Balay Baler, TPB

MEDIA PARTNERS: GMA Network, NET 25 Eagle Broadcasting Corp., Philstar Media Group, Business World, Business Mirror / Philippine Graphics, Asian Journal / Balikbayan Magazine, Philippine Daily Inquirer, INQUIRER.NET, Balita, Kwento, Serbisyo, Manila Bulletin Publishing Corp., Manila Standard, Malaya Business Insight, PTV 4, Tech and Lifestyle Journal, Where’s RR, and Media Blitz.


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