FWD Life Insurance (FWD) is bringing FWD Group’s regional campaign to the Philippines. The life insurer has rolled out its ‘Press Play’ campaign to spotlight the brand’s DNA and promise of encouraging and empowering Filipino to ‘celebrate living.’
In a statement, FWD Life Insurance Philippines explained, “Its central message is about saying “yes” to life today. It’s about embracing opportunities and facing challenges head-on with FWD’s support along the way, empowering everyone to live life with confidence.”
The ‘Press Play’ campaign is anchored by the stories of six real-life heroes picked from across 10 Asian markets. Each of them shared real moments and experiences as they navigate common themes that impact the daily lives of people. They took moments of pause to reflect on lives and to understand personal objectives and dreams so they could press play in reconnecting with loved ones, following their passions, taking risks, and changing careers.
The Philippines’ very own Pau Javier was among the six. She started her local pottery brand Wabi Sabi with her sister during the height of the ongoing pandemic in 2020. Prior to that, the 32-year-old entrepreneur was working as a film and broadcast producer.
When the series of lockdowns began and she, along with everyone, was forced to work from home, Javier felt the need to focus on her mental health. That was when Javier started her passion for making and selling hand-crafted ceramic wares. She did not stop there. Wabi Sabi Studio in San Juan City now facilitates pottery workshops, which have become popular among enthusiasts, students, and even local celebrities.
“I am so happy to be part of this campaign, share this story, and be with FWD in helping bring out the best in all of us,” Javier said.
“Pau’s experience is a good example of why we’re encouraging every Filipino to ‘press play’ on their passions and dreams,” said FWD Life Insurance Philippines Chief Marketing Officer Roche Vandenberghe. “Through our brand campaign, we want people to know that they can shape their own life journey as they desire. At the end of the day, the goal is to celebrate living despite challenges. This is how we hope to transform the industry by changing the way people feel about insurance.”
‘Press Play’ capitalizes on the strength of the highly recognizable ‘play’ symbol, consistent with the FWD philosophy that insurance should be a source of empowerment to enjoy life and celebrate it with confidence. This symbol is encapsulated in campaign videos remotely filmed and produced in five locations across Asia.
Press play on your own passion and dreams by getting inspired by six Asian stories:
