Press Release
The Information Technology and Business Process Management (IT-BPM) Industry Association of the Philippines (IBPAP), in partnership with BBDO-Guerrero, the creative force behind the iconic ‘It’s More Fun in the Philippines‘ campaign, has announced a transformative rebranding initiative aimed at reshaping global perceptions and showcasing the depth of the Filipino workforce. With ambitious targets to grow into a $59 billion industry and create 2.5 million globally impactful jobs by 2028, IBPAP is calling on partner companies to rally behind its industry pride campaign.
The Filipino workforce, renowned for its talent, versatility, and dynamism, stands ready to elevate the IT-BPM industry to new heights. Despite being traditionally viewed through the narrow lens of Business Process Outsourcing (BPO), this campaign seeks to broaden the horizon, highlighting the IT-BPM sector’s role as a key collaborator with Fortune 200 companies worldwide.
“This rebranding goes beyond a mere facelift; it’s about shifting perceptions and uncovering the vast landscape of opportunities within the IT-BPM sector. We take pride in our Filipino workforce, our most valuable asset, and aim to empower them to champion our industry,” said Jack Madrid, President and CEO of IBPAP.
As the nation’s leading employer, the IT-BPM industry proudly employed over 1.7 million Filipinos by the end of 2023, affirming its decision to brand itself synonymous with the Philippines. Every milestone, career advancement, and collective success in the industry underscores the power of unity and collaboration with the nation’s prime asset: its people.
IBPAP invites companies and individuals to partake in the industry pride campaign. Efforts will focus on clarifying the diverse sectors within the IT-BPM industry, underscoring its pivotal role alongside global leaders, and fostering a culture of advocacy and pride among employees. Through owned media channels, the campaign will spotlight the industry’s positive influence on personal and national growth.
Industry leaders and enthusiasts are encouraged to lead the charge, sharing their journey within the IT-BPM sector on social media. Employees, both current and former, are invited to contribute to this narrative, employing a template generator to personalize their stories, thereby illuminating the sector’s rich diversity and individual achievements.
“We are not just an industry; we are a collective of world-class talents making a global impact. Being part of the IT-BPM sector means you are part of the Philippines—a nation known for its heart, resilience, and unparalleled skill,” states Madrid, capturing the campaign’s spirit.
For those interested in supporting this pioneering initiative, IBPAP welcomes inquiries via its LinkedIn and Facebook pages, offering further details on participation.
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