Lazada unveils Bea Alonzo as newest LazMall brand ambassador

(Press Release)

Lazada, an eCommerce platform in the Philippines, takes its next mega campaign to new heights with its LazMall 10.10 Big Brands Sale, introducing award-winning Kapuso star, Bea Alonzo, as Lazada’s newest brand ambassador. Alonzo headlines the mega sale happening from October 10 to 14, with a mission to elevate shopper experience through LazMall—an online shopping destination for authentic brand products.

Joining Hallyu superstar and LazMall’s first-ever regional brand ambassador Hyun Bin, Alonzo unveils exciting 10.10 deals and exclusive offers, such as new 10% cashback, 100% Legit or get 2x money-back guarantee, free shipping vouchers, 30-day returns, Lazada Bonus Discount Vouchers where shoppers can get ₱50 off for every ₱500 spend, up to 90% off on the best authentic brands, and special premium offer from LazMall Prestige Flagship Stores like Jo Malone, NARS, Lanvin, Narciso Rodriguez, and more, only on Lazada.

“We are proud to welcome Bea Alonzo as the newest addition to the Lazada family. LazMall is our home for authentic international and local brands, and beyond being a well-loved style icon, Bea’s dedication to her work and genuine personality resonate perfectly with LazMall’s brand promise of authenticity and quality,” shares Lazada Philippines chief marketing officer Neil Trinidad.

The addition of Bea Alonzo, a seasoned actress with over 20 years of experience in the entertainment industry and recipient of numerous awards, to Lazada’s roster of renowned brand ambassadors is another milestone for the platform as it continues to enhance its brand of shoppertainment and support local and international brands increase their ecommerce presence during Mega Sales.

“By connecting millions of shoppers to their favorite brands, Lazada stands out in a class of its own as the Philippines’ premier online shopping platform,” says Alonzo. “I am honored to be part of this family and excited to work with Lazada to bring more excitement to consumers in the Philippines!”

Alonzo will also join other Lazada local megastar ambassadors Alden Richards, Mimiyuuh, Kathryn Bernardo, and Maine Mendoza. Catch the best deals from your favorite LazMall brands during the 10.10 Big Brands Sale!

Discover for yourself the amazing deals and shopping experience on LazMall: