Mountain Dew: Feel the rush to keep going amid a pandemic

(Press Release)

During this pandemic, we need to keep ourselves sane. The plan is simple: to move forward to keep the adventure going. There are many stories of brave undertakings in these uncertain times. There are those who shifted careers as delivery rider or online reseller after losing their jobs. There are also those who left the city life to work remotely or to pursue a simpler lifestyle.

For Paul Anthony Estares, he took the big leap of moving back to his hometown of Sorsogon from working as a full-time writer in Manila during the onset of the Covid-19 pandemic.

“When the lockdown was first implemented, it was an unsettling situation for someone like me who lives alone in Manila. The uncertainty was too much to bear. I knew that I needed to do something to alleviate the anxiety that I was feeling,” he said.

Paul felt the urge to do something. So, he kept moving—from relocating to biking solo almost every day in Sorsogon to fight boredom and feel a sense of normalcy.

“Just like almost everyone, the pandemic has really taken a toll on me. I needed to get myself out of the lockdown rut. I am lucky that my province has been very strict with visitors and returning locals. They were able to keep the cases at bay,” he shared.


Finding ways to carry on

“This allowed me to explore safely even amid quarantine restrictions. I am more physically active now than before the pandemic. I spend most of my afternoons either biking, jogging, or taking a quick dip in the beach. I also managed to climb a mountain full of leeches, camp in the woods, and enroll in tennis class with health and safety precautions, of course—all for the first time. And all of these were great antidotes to stress during the pandemic.”

Even amid a global health crisis, life goes on. Despite the varying pace, style, and living conditions, we can have the will and mindset to find ways to carry on.

This is the very essence of Mountain Dew. True to its slogan “Fuel for Adventure,” we and all other consumers are encouraged to have meaningful, formative experiences that fuel our youth, whatever situation we may find ourselves in.

‘Fuel for Adventure’

“During these trying times, our only option is to move forward and take on more adventures. As you face life’s challenges, a bottle of Mountain Dew could be a good pair. This one-of-a-kind citrus-flavored beverage will give you the rush to keep going,” said Frederick D. Ong, President and Chief Executive Officer of Pepsi-Cola Products Philippines Inc. (PCPPI)—the exclusive manufacturer of PepsiCo beverages in the country.

Mountain Dew is available in 8 oz to 1L glass bottles, 250 ml to 330 ml cans, and 300 ml to 2.25L PET bottles. It also recently launched its new 850ml PET bottle serving in Luzon and 1L bottle serving in Visayas and Mindanao. Get all these in supermarkets, groceries, convenience stores, and sari-sari stores nationwide.

PCPPI is the exclusive manufacturer of well-known beverage brands like Pepsi-Cola, Mug Root Beer, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Milkis, and Aquafina.