Press Release
As the global conversation around blockchain technology continues to evolve, the much-anticipated Philippine Blockchain Week returns for its 2025 edition from June 10-11, 2025, at the SMX Convention Center Manila–the largest convention center in the Philippines. Gaining strength from its remarkable run since 2022 and its PBWx regional roadshow series in 2024, this year’s gathering will explore groundbreaking innovations driving the growth of blockchain technology.
DECODED: Unearthing blockchain’s hidden potential
The theme for this year, “DECODED,” embodies the Philippine Blockchain Week’s commitment to unravel blockchain’s intricacies and unlock its broad possibilities. Widely embraced by Web3 communities, the event revitalizes focus on decoding key topics like DeFi, GameFi, DePIN, NFTs, and DAOs. It connects these technologies to real-world applications in industries such as healthcare, real estate, education, commerce, retail, and supply chain logistics. With its invested communities, DECODED will have its biggest stage in the gaming, music, and entertainment industries as easy and accessible entry points to Web3.
The government’s role is vital in deploying and widely adopting digital technology. Government agencies such as the Department of Information and Communications Technology, Securities and Exchange Commission, and Department of Science and Technology lead in endorsing blockchain initiatives, providing robust support that places the Philippines ahead of many nations by fostering an environment conducive to blockchain growth and innovation.
Janelle Barretto (left), President and Co-founder of Philippine Blockchain Week; Dr. Donald Lim (center) and Chezka Gonzalez (right), Founding President and Vice President of Blockchain Council of the Philippines
Donald Lim, Founding President of Blockchain Council of the Philippines, says “The Philippine Blockchain Week has become the premier platform for driving blockchain and Web3 adoption in the country, and we are proud to have the strong support of key government agencies as well as local government units in pushing the blockchain agenda. Their involvement underscores the Philippine government’s commitment to fostering innovation, ensuring regulatory clarity, and creating a thriving digital economy. By working together with both the public and private sectors, we are paving the way for a more transparent, efficient, and inclusive future powered by blockchain technology.”
The Philippines: A hub of technological innovation
Boasting a youthful, tech-savvy populace, the Philippines stands as a vibrant frontier for technological adoption. Filipinos uniquely embrace new technologies, with an impressive ranking in global tech adoption rates. The concurrent rise in the gaming industry further positions the Philippines as a fertile ground for blockchain penetration.
Collaboration as a main driver in bridging the Web2 to Web3 gap
In showcasing accessible entry points to Web3, we are excited to join this festival are caravan collaborators like Tier One Entertainment. Known as an Esports and KOL agency in Southeast Asia, Tier One claims SMX Hall 4 to stage Nexus Academia, for their legions of fans in gaming, music, and the arts.
One of the highlights for Philippine Blockchain Week is a collaboration with MetaStar, a Web3-powered entertainment platform that revolutionizes fan engagement by merging blockchain technology with immersive experiences, offering NFT-gated events, decentralized governance (DAO), and fan co-created content. From June 10 to 11 at PBW, MetaStars will launch and stage IDOL QUEST, a huge audition event in search of the next big thing in P-Pop.
Performance and entertainment, the singing and the fandom is in the Filipino DNA, and Meta Star strikes gold with this PBW partnership. The Philippines is renowned for pop culture, and just like gaming and eSports, Web3 platforms provide the best space for this community.
“Partnering with PBW is big for MetaStar. We know the Philippines is rich in talent, and we know how brave and confident these young talents are. Holding IDOL QUEST here is a no-brainer, it’s a win-win for our brand, for PBW, and for the Philippines! We know the assignment, and we’re here to turn dreams into reality with the power of MetaStar” says Frederick Tan, Chief Operations Officer of MetaStar.
Taking its rightful place in this Web 3 fun and fan fest is Meme Fiesta, a collaborative effort between PBW and Bangkok-based 9 Cat Group, a Web3 powerhouse that supports blockchain projects through tailored incubation, strategic partnerships, and an unparalleled global network. A major hit at the Thailand Blockchain Week in 2024, Meme Fiesta will make its Philippine debut showcasing the latest trends in meme coins and crypto.
Philippine Blockchain Week is also pleased to announce its title sponsor, $KIKI, a unique blend of meme culture, artificial intelligence, and digital IP, built on the blockchain.
“We understand that the heart of KIKI Community is in the Philippines, with more than 10,000 Holders here currently, we want to fully support PBW and make it the biggest event in the Philippines for our community to enjoy, engage and learn more about Web3 and blockchain as a whole,” says James Afante, CMO of $KIKI.
Since it launched in 2022, Philippine Blockchain Week is transforming into a world class expo that assembles the core of Web3 technology. Gaming and eSport, K-Pop, Meme fest, dance crew battles, innovation, creators, crypto, competitions, etc. It is five huge days of conference and confluence happening under one roof of the SMX Convention Center.
Says Janelle Barretto, Co-Founder of Philippine Blockchain Week, “For mass adoption to happen, collaboration and timing are essential, and the partnerships help in creating blockchain use cases for the Philippines. We need to seamlessly integrate these ideas into accessible and relatable scenarios, demonstrating how blockchain benefits everyone.”
Partners and Sponsors acknowledgement
We would like to extend our heartfelt appreciation to the individuals and organizations who have been instrumental in making this event possible. A special acknowledgment goes to our Title Sponsor, $KIKI, and Platinum Sponsor, Metastar, whose generous support has played a crucial role in bringing this event to fruition.
Sincere thanks go to Blockchain Council of the Philippines’ Co-Hosts 9Cat Group and Tier One Entertainment for the collaboration and dedication in ensuring the success of this event.
We are equally grateful to our Event Partners—DVCode, Exo Asia, GCrypto, XDC, Tony&, David&Golyat, and EON—whose contributions and expertise have been invaluable in making this event an extraordinary experience for all involved.
For more information about Philippine Blockchain Week and how to participate, visit pbw.ph or email info@pbw.ph. Follow Philippine Blockchain Week at Twitter/X (@philippinebc_wk) and Instagram (@philippineblockchainweek.ph).
#PBW2025 #BlockchainOnAStick #Fishblock #ExperienceWeb3
