Phoenix Petroleum bags top honor at 40th Agora Awards

Phoenix Petroleum President and CEO Dennis Uy (fourth from left) receives the Marketing Company of the Year award at the 40th Agora Awards. Also in the photo are: (from left to right) 40th Agora Awards Chair and Partnership and Pilipinas ESETGO Corp CEO John Alexis Revilla, CPM; 2018 Marketing Company of the Year recipients SM Supermalls COO Steven Tan; Vista Land Director Camille Villar; 2019 Philippine Marketing Association President and Celestial Media Services, Inc. General Manager Mary Faith Abano, CPM; and 40th Agora Awards Overall Chair and PAX Associated Services Founder Maeyeth Cayabyab-Cadungog, CPM.

(Edited Press Release)

Publicly listed oil and energy firm Phoenix Petroleum has been hailed as the Marketing Company of the Year at the 40th Agora Awards held on January 20, 2020 at Okada Manila in Paranaque City.

Organized by the Philippine Marketing Association, the Agora Awards is considered the most prestigious marketing distinction in the Philippines, which aims to give recognition to Filipino marketing excellence “with an emphasis on ingenuity, versatility, and innovation.”

“We at Phoenix and Udenna are humbled to receive the Philippines’ highest marketing distinction,” said Phoenix Petroleum Chairman and President Dennis A. Uy in his acceptance speech. “It is especially heartwarming that the Agora shines a spotlight on products and services that have improved the Filipino’s way of life.”

Second Agora award
The recognition was Uy’s second from the Agora Awards. In 2013, he bagged the Outstanding Achievement in Entrepreneurship—Large Scale award for Phoenix Petroleum.

“Besides being a fan of marketing and strong brands, I am also a believer in destiny. And in a sense, we were destined to be here tonight. As our vision is to be the indispensable partner in nation-building driven by the passion to improve the lives of Filipinos,” said Uy.


Phoenix is the first petroleum company that was publicly listed on the Philippine Stock Exchange in 2007 since the oil industry deregulation in 1998. The company has since expanded from offering fuel and lubricants to liquefied petroleum gas (LPG) and even acquiring Japanese convenience store chain FamilyMart.

Marketing innovations
The Agora Awards cited Phoenix for its marketing innovations in its products such as Phoenix PULSE Technology Fuels and Phoenix SUPER LPG, as well as its consumer engagement promotions that have led to the brand’s phenomenal growth in the past year.

“We are honored to be recognized by Agora with this prestigious award. In the last few years, we have aggressively endeavored to connect with our customers and build a solid relationship with our market. This is also part of our thrust to offer the best customer experience as we transform Phoenix into a multi-industry consumer brand,” said Phoenix Petroleum Chief Operating Officer Henry R. Fadullon.

“From a little-known brand several years ago, Phoenix now ranks third in terms of patronage and loyalty, and it is largely because of our best-value offerings complemented by innovative marketing and communication campaigns,” Fadullon added.