Pru Life UK kicks off 25th year celebration with 25-week raffle bonanza

Pru Life UK is celebrating its 25th year in the Philippines this year. The giant life insurer has commenced its silver anniversary celebration by announcing its We DO Health & Wellness: 25th Anniversary Celebration, which kicks off with its grand 25-week raffle bonanza.

Beginning Monday, March 29, 2021, the company will give away over ₱6 million worth of prizes to over 600 raffle winners. All participants will also get the chance to win ₱2.5 million in cash prize in the grand raffle draw on the 25th week thereafter—or in September 2021.

Pru Life UK is not just giving away cash through this 25-week raffle. Also up for grabs are iPhone 12 units and e-gift certificates to be given away in the weekly raffle draws.

To join the weekly draw, simply download the Pulse app—the insurer’s all-in-one health mobile app—and use its features to earn electronic raffle entries. You can increase your chance of winning using frequently using the app. Pulse enables users to engage with other users in MyCommunity, complete health assessments, accomplish the Exercise Buddy activity, and much more.

Rewarding customers

“We are proud of Pru Life UK’s legacy of nurturing the health and wealth of Filipinos for the past 25 years,” said Pru Life UK President and Chief Executive Officer Antonio G. De Rosas. “We have reached this milestone because of all customers and agents who have trusted us through the years. Pru Life UK would like to thank everyone and give back with a raffle that will surely put a smile on everyone’s face.”

There will be 25 winners of an iPhone 12 every week and 24 winners of an e-gift certificate worth ₱2,500. Names of the lucky winners will be posted on Pru Life UK’s official Facebook page and website a day after each draw. The raffle promo will culminate in September when the company will give away ₱2.5 million in cash to one winner.

“Through the raffle series, we aim to promote and reward a healthy lifestyle, all within the ecosystem of our Pulse, a technology which the Pru Life UK community is extremely proud of,” said Pru Life UK Senior Vice President and Chief Marketing Officer Allan Tumbaga. “In a way, the Pulse app captures the company’s 25 years of innovation and commitment to protect the health and grow the wealth of Filipinos.”


Milestones throughout the years

Pru Life UK was among the first companies allowed by the Insurance Commission to issue dollar-denominated policies when the insurer started in 1996. In 1998, it already ranked among the top 10 life insurance firms in the country in terms of First-Year Premiums. In 2001, it emerged as the fastest-growing life insurer in the Philippines with an impressive 63% growth rate.

The company pioneered the country’s first unit-linked or investment-linked life insurance product in 2002. Five years after, it reported hitting the ₱1 billion mark in terms of annualized premium equivalent, a 130% growth from 2006.

The Cha-Ching Financial Literacy for the Youth Program was launched in 2012 to expand the brand’s reach among children. It was quickly followed by the launch of the Prudence Foundation, the community investment unit of Prudential plc in Asia and Africa. The same decade witnessed the rollout of more innovations: the customer portal PRUAccess, the PRULink Global Emerging Markets fund, the PRULink Cash Flow fund, and the best-selling PRULink Elite Protector 5.

Pru Life UK launched its PRURide PH in 2016 to promote cycling for achieving health and wellness and as a sustainable alternative mode of transportation. In 2019, the program got a 2.2-accreditation from the Union Cycliste Internationale, the world’s governing body for cycling. The same year, the subsidiary Pru Life UK Investments was opened.

2021 opened with the introduction of PREDengue products on Pulse. More protection and health products will be launched this year.