Samsung displays innovative AI TV tech at 2024 Southeast Asia Tech Seminar

Press Release

Samsung Electronics, the world’s leading TV manufacturer for 18 consecutive years, has commenced this year’s 2024 Southeast Asia Tech Seminar in Bangkok, Thailand. From April 23 to 24, Samsung showcased its cutting-edge 2024 lineup, featuring AI-powered technologies that offer enhanced picture, sound and customization.

Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to present innovations that deliver industry-leading viewing experiences and user-friendly features.

The 2024 Southeast Asia Tech Seminar in Bangkok followed a successful series kickoff in Frankfurt, Germany in February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products:

  • Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date.
  • The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions. 
  • Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame.
  • Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware.

“We are not only showcasing the differentiated AI TV technology from competitors but also doing our best to protect customer’s various personal information,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. 

For more information on Samsung’s 2024 TV and monitor lineup, please visit