(Edited Press Release)
Samsung Electronics Co., Ltd. has unveiled its new lineups of Neo QLED, MICRO LED, and Samsung OLED alongside a selection of lifestyle products and accessories ahead of CES® 2023.
The influential tech event will showcase Samsung’s innovative products that are designed to improve connectivity and personalize consumer experiences.
‘SmartThings’
Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use daily, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem, through its smart home platform SmartThings.
“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” explained Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics.
Premium, connected experiences with Neo QLED
Samsung’s latest lineup of Neo QLED 8K and 4K TVs offer consumers premium options for every need. These TVs are powered by Samsung’s advanced Neural Quantum Processor and Quantum Mini LED-lit TV, providing 14-bit processing and AI upscaling for incredible features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a stunning three-dimensional, lifelike picture.
Samsung’s 2023 Neo QLEDs feature a high-resolution panel and Samsung’s Auto HDR Remastering. Powered by AI deep learning technology, it can analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, allowing for a brighter and livelier, absolutely immersive viewing experience.
In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices for seamless connections.
- Chat Together: Users can easily enter a live chat group to share thoughts and react in real time with others who are also watching the same content.
- ConnecTime: One can now take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.
- 3D Map View: Samsung’s 3D Map View likewise lets users control and monitor connected devices, and provide a bird’s eye view of their home, and all of their SmartThings devices at-a-glance.
Broadened viewing options with MICRO LED, Samsung OLED
Samsung’s 2023 MICRO LED lineup offers new models ranging from 50 to 140 inches to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio, and size, making it completely customizable to fit a consumer’s desired setup. In addition, it comes without bezels, so regardless of configuration, the boundary between the screen and real life is seamless.
Samsung’s 2023 OLED lineup is now available in 55, 65, and the new ultra-large 77-inch models. The lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs and Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and color representation.
Samsung’s new OLED TV lineup also features a 144Hz refresh rate and all of the brand’s smart features, including Samsung Gaming Hub. For an unparalleled gaming experience, the OLED TVs come with AMD’s FreeSync Premium Pro certification, a first for OLED TVs.
Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service deliver over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions, or additional devices.
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