Shopee reveals newest brand ambassador; launches 10.10 Brands Festival

Shopee has introduced its newest brand ambassador as it launches its biggest brands sale of the year, 10.10 Brands Festival. The top e-commerce platform in the Philippines, Taiwan, and Southeast Asia has formally welcomed celebrity Kim Chiu to the growing roster of Shopee brand ambassadors.

“Shopee Philippines is happy to welcome one of the country’s top entertainers into the Shopee family,” said Shopee Philippines Director Martin Yu. “Kim Chiu’s bubbly, charming personality, and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners.”

New TVC and more

As a new brand ambassador, Kim Chiu is featured in a new TV commercial, wherein she gives her own spin to the viral ‘proof of delivery’ trend. The TVC would be aired on local TV networks and on Shopee’s official FB page and YouTube account.

The TV movie actress and host will also be featured in-app games like Spin & Win and Guess It Right, which can be played by Shopee app users who aim to win rewards like coins and vouchers.

Moreover, she will also be featured in other mini-games and contests. In October, app users can sign up for the #10BrandFaves contest with Kim Chiu so they could win the chance to bring home 1,000 Shopee coins.

There would also be more content featuring Kim Chiu like behind-the-scene videos to be posted at Shopee’s YouTube and TikTok channels. Shopee will also release Kim Chiu-inspired IG stickers. Fans can interact with the newest brand ambassador during her Twitter takeover over Shopee’s official Twitter account on October 9.


Shopee 10.10 Brands Festival

Shopee users can enjoy free shipping with no minimum spend until October 10. There will also be big brand giveaways and up to ₱1,000 off-brand vouchers to be given away.

Lucky shoppers could win ₱430,000 worth of prizes such as vouchers, bundles, newly launched items, and a lifetime of supply products from more than 30 participating brands.

Until 10.10, shoppers can also enjoy up to 80% off of discounts, branded items as low as ₱179, and a free gift with each purchase. Participating brands include Nestle, GaMO!, Lactum, Deerma, Colgate Palmolive, P&G Beauty, Shigetsu, Gamier, and Belo Brand Days on Shopee Mall.

Beginning October 1, shoppers can also check out different themed sales on Shopee including the Groceries Fair on October 1, Fashion Fair on October 2 and 3, Mom and Baby Fair on October 4, Work from Home Fair on October 5, Gadgets and Gizmo on October 6 and 7, and Beauty and Wellness Fair on October 8 and 9.

Consumers can also use ShopeePay to buy load, pay bills, and scan to pay. Activate your ShopeePay wallet and top up through online banking, debit card, and over-the-counter partners to get up to 50% of discount on load from Globe, Smart, Sun, and TNT; 50% cashback from Maynilad, PLDT, and other partner billers. Plus, enjoy ShopeePay ₱1 Deals from Puregold, Potato Corner, Ultramega Supermarket, and other partner merchants.