Sitel Group reinforces efforts to boost employability of youth for call centers

As the local contact center industry faces several major challenges these days, one of the biggest call center firms in the country continues to help prepare more fresh graduates to be customer service professionals.

Sitel Group is reinforcing its commitment to create next generation customer service professionals via a new partnership with Jobstart Philippines, a joint program of the Department of Labor and Employment (DOLE), the Canadian International Development Agency (CIDA), and the Asian Development Bank (ADB).


Technical training
Jobstart Philippines is aimed at making Filipino youth more employable by subjecting them to trainings to develop technical and life skills, which are required before getting hired by call centers.

Sitel Group initially signed up with Jobstart Philippines in 2016, which made it the first industry partner of the program. In line with that agreement, the company has hired up to 50% of its then interns, who were the first Jobstart participants from Puerto Princesa, Palawan.

Sitel and Jobstart Philippines sign a new agreement. In photo are (from left, standing) Sitel Learning Manager for University and Community Partnerships Mark Perry Badilla, HR Manager Amormeo Rosario, DOLE Cordillera Autonomous Region (CAR) Regional Jobstart Focal Julienne Fortunato, Sitel Recruitment Manager Maridell Galang, (from left, seated) Sitel General Manager Haidee Enriquez and COLE-CAR OIC Regional Director Exequiel Ronie Guzman.

New partnership
With this newly signed agreement, Sitel will do the same initiatives in Baguio City. It will train and mentor local residents of the city to make them employable for customer service posts. The company will also help the trainees develop more digital skills to enable them to find and seize many other career opportunities.

“This partnership with Jobstart reinforces the critical role of the customer service industry creating investment and jobs, while driving economic benefit for local communities,” said Sitel Group in Asia & Pacific Chief Operations Officer Craig Reines.

“We look forward to welcoming new ‘Sitelers’ to the company to help them build meaningful, lasting careers, as well as to give them a look first hand at how Sitel Group is delivering against global clients’ needs, both now and in the future.”