Sitel Philippines donates school supplies in shoeboxes to 3,000 kids

In photo are Sitel ETON Associates and HR Team with the Global Sales Team; Chief Operating Officer Craig Reines; EVP & Chief Commercial Officer Don Berryman; VP-OPS at ETON Mikey dela Peña; Senior HR Manager at ETON Juicy Oliver; and Senior Director Partner Communications Christine Matriano.

Sitel Philippines has donated a total of 3,000 shoeboxes full of school supplies to children in troubled communities across the country. The customer experience provider channeled the donations through ‘My Dream in a Shoebox’ annual educational assistance campaign of the Information Technology and Business Process Association of the Philippines (IBPAP).

Sitel associates initially donated 1,500 boxes—each full of notebooks, pencils, ballpens, paper, crayons, and other supplies needed by school children. The company then decided to match those to double the number of shoeboxes to be donated to a total of 3,000 kids.

“We were more than happy to help in our own small way, to build a brighter future for our less fortunate kids,” said Sitel Group Senior HR Generalist Niño Raphael Ang.

Those boxes full of school kits were equally divided and given away to children in an Aeta community in Zambales, to displaced kids of war-torn Marawi City, and to various public schools in communities supported by Sitel.

My Dream in a Shoebox’ started in 2009 as a joint project between IBPAP and public relations agency TeamAsia. The goal has always been to help empower underprivileged children to fight poverty through education. The project collects donations from various stakeholders and distributes the school supplies (packed in shoeboxes) through an annual outreach program.

So far, ‘My Dream in a Shoebox’ has distributed 116,316 shoeboxes to school kids across the Philippines.