SM Cinema opens its upgraded entertainment complex in Mall of Asia

The Philippines’ biggest cinema chain has recently opened its new entertainment complex, its biggest so far. SM Cinema formally opened its SM Cinema Mall of Asia on January 22, 2020 with the renewed commitment to providing moviegoers with a superb viewing experience.

Leading the opening are (L-R) Viva Artist Julian Trono, SM Cinema VP for Operations Edwin Nava, SM Cinema VP for Marketing Ruby Ann Reyes, Pasay City Mayor Imelda Calixto-Rubiano, Pasay City Councilor Mark Calixto, Viva Artist Gab Lagman, 2019 Ms. Earth Janelle Tee, and SM Cinema Premier 3 VP Perkin So.

The new SM Cinema Mall of Asia now boasts of 16 theaters—comprising of 11 regular cinemas, one IMAX theatre, three Director’s Club theatres, and one event cinema. The cinema complex now offers families and friends more ways to enjoy the latest movies through state-of-the-art technology complemented by modern architectural design.

A quick look at the complex’s regular theater.

The redeveloped regular theaters have premium, upgraded features—from the most comfortable Opus Glide semi-recliner spectator seats and interior design, to Standard 7.1 Surround Sound setup and RGB Laser Projection System—giving viewers a much-elevated and immersive silver screen experience.

The Director’s Club cinema

Each of the three Director’s Club cinemas houses Verona full-recliner leather seats, equipped with a large advanced laser projection system and contemporary Dolby Atmos system. Moviegoers also have the luxury of an in-theater butler service, allowing them to have a focused and in-depth movie viewing experience.

Ushering a whole new cinematic experience, SM Cinema Mall of Asia gets into the new decade, branding itself as an entertainment hub where people can enjoy seeing their favorite movies come to life through year-round installations and movie-centric experiential activities.

“At SM, we always think of ways on how we can better serve our target market,” said SM Cinema Vice President for Marketing Ruby Ann Reyes. “With the introduction of the new and upgraded SM Cinema Mall of Asia, we further cement our unique position of being a household name by providing our customers with a premium movie experience they deserve.”

Snack Time


There’s a cozy lounge outside The Director’s Club cinemas.

SM Cinema, being a pioneer in the local theatre industry, is being noted for revolutionizing movie watching experience. It was the first in the country to introduce movie theaters inside a shopping center almost three decades ago. It has become a household name since then for being an inevitable go-to movie house.

The event cinema will surely be a sought-after venue for movie premieres and other events. In this photo is the cast of an upcoming movie ‘Block Z’ led by Joshua Garcia (standing leftmost), Julia Barretto (seated leftmost) and Ina Raymundo (seated rightmost).

Visit the SM Cinema Mall of Asia complex now and join moviegoers’ conversations across the social media through the hashtag #PremierCinemaExperience.