Sony PH starts photo contest, offers exclusive deals on ‘5.5 Pawgraphy Day’

Sony Philippines has declared May 5 as ‘Pawgraphy Day.’ The giant electronics brand aims to encourage paw parents to showcase their love for their fur babies during the day (and beyond) by capturing their precious moments together in stunning photos and videos.

Pawgraphy’ is Sony’s initiative to encourage pet owners to celebrate their love for their four-legged companions through photography lends and casual video shooting. The effort aims to encourage the posting of pawsome photos and videos of their selves and their fur babies proudly on social media platforms.

5.5 Pawgraphy Day contest

To further push Pawgraphy, Sony has announced a photo contest for all pet owners in the country. Beginning May 5, pet owners are advised to post a photo or video of themselves and their fur babies on Instagram. The photo or video must be accompanied by a heartfelt caption dedicated to their fur kid.

At the same time, each post must also tag five friends. Participants must follow Sony Philippines’ IG page and use the following hashtags along with their posts/entries: #PawgraphyBySony and #55PawgraphyDay.

At the end of the Pawgraphy Day contest on May 31, 2021, posts that are the most liked and are having the most heartfelt content will be chosen as winners—10 consolation and one grand prize winner, to be announced on June 10, 2021.

The 10 winners will win a set of limited-edition Pawgraphy premium items that include a matching Pawgraphy branded bandana and anti-bacterial face mask for the pet and the owner, respectively; a strap with adjustable leash; and a Bellroy sling bag valued at ₱7,450. The grand prize winner will bring home a ZV-1 digital camera complete with the VCT-SGR1 shooting grip worth ₱45,999, which he/she can use to shoot more captivating moments with his/her fur babies.


5.5 Pawgraphy deals

To celebrate Pawgraphy Day even more, Sony has also rolled out a special deal for its Alpha 7C and the ZV-1 from May 1 to May 9, 2021. During this period, each purchase of any of the two cameras entitles the buyer to a limited edition Pawgraphy premium item. Every purchase of the Alpha 7C also includes additional premiums like a Bellroy sling bag, lens pouch, and a hand strap.

Sony has also launched a Pawgraphy microsite tailored to provide access to a bevy of resources and tutorials made to enrich paw parents who are aspiring to take beautiful photos and videos with their fur babies. Among the content is a basic introduction to pet photography and casual videography, targeting beginners.