For the 4th year in a row, Sun Life of Canada (Philippines), Inc. was once again bestowed the highest honor in the Reader’s Digest Most Trusted Brand Awards, bagging the Platinum Award in the Life Insurance category.
The awarding ceremony was held last April 8 at the EDSA Shangri La Hotel. Sun Life CEO & Country Head Benedict Sison and Chief Client Experience and Marketing Officer Carla Gonzalez-Chong were on hand to receive the award from Reader’s Digest Asia Pacific Advertising Sales and Retail Director Sheron White.
Presented by international publication Reader’s Digest, the Most Trusted Brand Awards is fully based on consumer voting, where over 8,000 individuals in the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan rated 50 categories of products and services according to trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.
“We are grateful to be honored once again, especially at a time when Sun Life is pursuing its transformation journey. This affirms that amid all the innovation and digitalization, we have remained consistent in delivering the service our clients expect from us as their trusted financial partner,” Sison said.
This recognition follows the Insurance Commission’s report that Sun Life remains to be the No. 1 life insurance company in the Philippines, after topping the industry in terms of total premium income in 2021. Sun Life’s consistent performance in the industry metrics of New Business Annual Premium Earnings, Assets, Net Income, and Net Worth over the years demonstrates its strength, stability, and resilience amidst uncertain times.
“All these will further inspire us in the continued pursuit of our purpose, especially as we mark our 127th anniversary this year,” Sison said. “Sun Life is committed to honoring its commitments to clients. We will continue to be here for every Filipino who dreams of achieving lifetime financial security and living healthier lives.”