(Edited Press Release)
TeamAsia, a one-stop-shop marketing agency, is celebrating 29 years of delivering next-level experiences (NLE) to brands and consumers through their proprietary strategic approach called the Integrated Marketing Experience (IME).
The agency is the first of its kind in the Philippines as it leads the shift from one-way communication to more experiential communication between brands and consumers, creating more meaningful connections despite the restrictions. How did this women-led company manage to withstand obstacles and challenges through the years and how did their team become experts in bringing NLE? Here are some of the learnings they have shared:
Don’t be frozen, go for it!
TeamAsia was born with only three people working for the company. Despite the lack of manpower, they were able to lead and manage international events like the Asian Management Awards and the Far Eastern Economic Review in Hong Kong, Singapore, Malaysia, Thailand, and the Philippines. Imagine the bravery of its founders Michael and Monette Hamlin!
This “go for it” principle is also passed on to Mike and Monette’s daughter, Bea Lim, who is now the managing director of TeamAsia. “I think I need to attribute TeamAsia’s 29 years to just going for it—going for the scary, going for the firsts of its kind, and going for the nerve-wracking because we truly believe it was going to make a positive impact on our core, community, and country,” Bea said.
Talent, passion, and teamwork as the ultimate combo
Their team of experts’ awesome collaboration and teamwork encourages one another to be fearless in sharing their ideas, enabling everyone to reach their maximum potential. “For each and every person that we meet, that person has so much God-given talent and our objective is to draw that out and give their all to do NLE and while you do NLE together with the people with the same vision, the same desire, you do marvelous things,” shared Monette.
Be dynamic, embrace change, and innovate with tech.
Landscapes and trends are constantly evolving and this is why TeamAsia chooses to embrace change. “As experience experts, we always look at the developments in the industry, in our customers, and in their audiences and we adapt accordingly. We look into trends and create opportunities for brands to latch on to be able to connect with their audience,” said Monette.
Back in 2000, way before digital became big, TeamAsia was one of the first companies in the Philippines to have a website. It was also ahead of the curve when it came to doing SMS and email marketing, developing websites for international clients, and handling search engine optimization and social media marketing.
Strategic ideas supported by data-driven decisions
With teamwork and collaboration at hand comes an influx of ideas. But not all ideas are great ideas. Some can be really cool, too, but in TeamAsia, it’s all about being strategic and having a careful assessment of a brand and its needs. The agency believes that in every output, it is always important to consider the impact or key takeaway of the consumers and audience.
It’s all about the experience.
The company and its experts always see to it that their way of marketing is more than just sending and receiving messages, but giving everyone the experience they’ve never had before. “Your customers are always changing, it is not enough to read, write and hear something. You want to be part of it. You can only make them a part of it if you provide an avenue for them to experience it and enjoy it and that’s what we do here in TeamAsia,” said Bea.