TV show calls for startups, non-profits with pandemic response solutions

The Final Pitch host and creator John Aguilar

The first and only reality TV show in the country is giving a rare and very timely opportunity for local startups, non-profit organizations, and innovators especially those with funding requirements and new solutions to help address the current pandemic-related problems.

On its sixth season, The Final Pitch, aired on CNN Philippines, is rolling out its Heroes Edition. In preparation for the show’s next filming by the third quarter of 2020, it is calling for pitches for Covid-19 response solutions, in an effort to help find possible answers to the nation’s current woes.

The Final Pitch is a competition where startups and entrepreneurs present proposals and obtain the chance to get funding for their businesses, courtesy of some of the Philippines’ elite, and responsible investors. In the upcoming season, the show aims to address the economic and social impacts of the current health crisis.

“We are hopeful as we introduce this relevant and timely format for The Final Pitch: Heroes Edition,” said the show’s host and creator John Aguilar. “We have seen in our past five seasons the exponential effects of matching the right ideas with the right investments. We hope that through this season, we will identify the best high-impact advocacies and solutions to help turn around the economic and social ramifications of the Covid-19 crisis for the sake of our kabayans.”

Pitches for donations as well grants should come from reputable organizations that assist beneficiary communities like medical frontliners, indigents, farmers, and displaced workers. Pitches for investments must come from inventors, startups, or entrepreneurs that provide solutions and technologies to the country’s transition to the new normal. Their target sectors could include retail, transport, and tourism. Ideas for the employment of locals and displaced OFWs, business solutions for affected micro, small, and medium-sized enterprises are also welcome.

To ensure the safety of the cast and the crew, the live pitching will implement safety protocols and physical distancing. The show will use technology to limit direct interaction. Gathered pitches will be presented live online and will be recorded for airing on national TV via CNN Philippines. The viewers can also donate or support their chosen initiatives or pitches.

The Final Pitch: Heroes Edition is now accepting applications. You may send an entry online in the form of a one-minute video to be submitted on Investors and corporate partners may send their interest via email to They can also contact 0917 8136674.