The world looks more breathtaking from the perspective of seasoned photographers. Xiaomi knows this by heart. That’s why in an effort to showcase the best features of its newest flagship Xiaomi 12 Series, the popular smartphone maker picked four visual storytellers across Southeast Asia to share the passion and the interesting stories that Xiaomi 12 Series masterfully captures.
This creative endeavor is the soul of ‘Proactive Action,’ a special campaign produced by the National Geographic Creative Works for Xiaomi. The project is aimed at documenting and increasing awareness of the causes that are dear to the hearts of the chosen photographers, who aspire to catch attention and at the same time preserve the beauty of those.
“We are excited to be collaborating with National Geographic Creative Works on this campaign as we celebrate the people, lives, and cultures in Southeast Asia,” said KM Leong, General Manager for Southeast Asia of Xiaomi International. “Dubbed as the premium flagship of Xiaomi, Xiaomi 12 Pro can beautifully capture the visual stories of each explorer that will be a part of this campaign with its pro-grade triple 50MP camera array, complemented with Xiaomi’s advanced AI algorithm. We look forward to seeing how the featured National Geographic Photographers will master every scene.”
Proactive Action encompasses a wide array of social, cultural, and environmental themes as preferred by each of the visual explorers. At the same time, the series of photographs and short videos produced highlight not just their chosen themes but also the outstanding features of Xiaomi 12 Pro, which include the triple 50MP pro-grade camera lenses, the ProFocus, and the Ultra Night Video.
Here are sample shots from each of the four visual storytellers:
Gab Mejia (Philippines)
Gab embarks on a journey to document the cultural and natural aspects of the Mountain People of the Cordilleras (the highest mountain range in the Northern Philippines), as well as to highlight the theme and importance of cultural and natural heritage preservation.
Annice Lyn (Malaysia)
Annice documents the work of the Wayang Kulit master, traditionally known as puppet shadow-play. Capturing behind-the-scenes moments of the tradition, the craftsmanship of making the various puppets, and the performances. Annice hopes to share the social and cultural importance of bringing families and communities together raising awareness of this art form, whilst preserving it for the future generations to come.
Sirachai “Shin” Arunrugstichai (Thailand)
Shin explores one of the largest remaining mangrove forest of eastern Thailand at Prasae Estuary. Capturing the successful results of conservation efforts that prevent the degradation of this natural wonder and head toward the path of recovery. Shin portrays the rich biodiversity of this place while also showing the intertwining relationships between the local community and its rich natural resources.
Linh Pham (Vietnam)
Linh gets to know Ho Chi Minh City’s cultural riches by exploring its hidden corners not found in travel guides. Using his senses and keen eye to look beyond the mundane, Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighborhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope to preserve the city’s legacy and share it with the world.
Celebrating the region’s life and culture
Proactive Action also presents a photography contest—Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia. The photo challenge runs from May 14 to June 14, 2022. It invites individuals who own/use a Redmi or Xiaomi smartphone. They shall take their best photos to showcase their photography skills and at the same time share fascination about aspects of their lives and culture.
Winners will be announced on June 17. Prizes include a Xiaomi Smart Package (consisting of Mi TV P1 55,” Mi Soundbar, Xiaomi Watch S1, Mi Standing Fan 2) for the grand winner, who will also earn the Xiaomi Photography Ambassador title. Four consolation prize winners are taking home Xiaomi Buds 3.
Photography workshop
Other photography enthusiasts can join the Xiaomi Photography Academy Master class, where they can obtain hands-on experience while shooting at the Masungi Georeserve on May 14, 2022.
The Master class is free for all Xiaomi 12 Series users, who will also get the chance to meet National Geographic photographer Gab Mejia. Participants can also win a Xiaomi Mi-stery Box at the end of the program.
Interested applicants can register through this link.
Xiaomi 12 Series is the latest premium flagship series by Xiaomi featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-around elevated experience. Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects—boasting a pro-grade triple camera array that stars a massive 50MP main wide-angle camera, with 8K recording capabilities.
For more information on the collaboration with National Geographic and Xiaomi 12 Series, please stay tuned to Xiaomi Philippines Facebook Page.
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