Press Release
Xiaomi Philippines pulled off a massive, fan-centric celebration on April 27, transforming the magical grounds of Enchanted Kingdom in Sta. Rosa, Laguna into a vibrant festival hub. The event, co-presented by Enchanted Kingdom and Viu Philippines, wasn’t just a concert; it was an immersive experience designed to celebrate Xiaomi’s 15th anniversary and shower love upon their loyal fanbase.
The theme park was buzzing with excitement, not just from the thrilling rides but also from the anticipation of seeing some of the country’s biggest music icons, such as SB19, KZ Tandingan, TJ Monterde, Darren Espanto, DWTA, Calein, DJ Siangyoo and Enchanted Kingdom’s very own P-Pop group SMS. The concert grounds pulsed with energy as fans gathered. Scattered throughout the park were activity zones and interactive booths to document their wonderful memories. Fans were also free to ride Enchanted Kingdom’s most exciting attractions, creating playful and engaging moments perfectly captured with the Redmi Note 14 Series.
KZ Tandingan and TJ Monterde made everyone swoon with their heartfelt performance of “Palagi.”
Stellar lineup, unforgettable performances
The stage came alive with a powerhouse lineup of artists. P-Pop sensation SB19 undoubtedly had the crowd roaring with their dynamic choreography and catchy tunes. Their set featured songs from their newest EP, Simula at Wakas. They kicked it off with an electrifying performance of “DAM,” followed by the emotional ballad “Time,” which they performed on stage for the first time. Before the night ended, they surprised the crowd with their new track “Dungka!”
It’s not a Xiaomi party without games and raffles. SB19 played a fun guessing game, where they had to decipher the images and emojis symbolizing Redmi Note 14’s iconic features. The crowd also enjoyed answering the questions with the P-Pop group. After that, SB19 drew the three lucky winners of the all-new Redmi Note 14 Pro+ 5G in Sand Gold.
More than just music: An immersive Xiaomi experience
The Xiaomi All-Star Summer Concert was more than just a feast for the ears.
For a stellar commemoration of the brand’s 15th anniversary for its loyal Filipino fans, Xiaomi crafted a full-day immersive journey for attendees. It started with a passport-based adventure across the park, where they had to explore every section of EK to accomplish challenges, such as taking a fun group pic with fellow Xiaomi fans while riding the Grand Carousel, filming a fun dance in front of Anchors Away, and capturing their best reaction after getting drenched while riding the Rio Grande Rapids. Fans also got to check out Enchanted Kingdom’s newest ride, the adrenaline-pumping EKlipse, where they had to strike their best All-Star poses while spinning up and down.
“There’s no better way to commemorate 15 great years of making innovation accessible to all our Xiaomi fans by paying back their loyalty with a grand celebration like the Xiaomi All Star Summer Concert. We look forward to many more exciting years of innovations and a complete digital lifestyle for the Philippines,” said Tomi Adrias, Xiaomi Philippines Head of Marketing.
The event was executed to create an unforgettable experience that ultimately leads back to Xiaomi’s user-friendly and dynamic devices, reflecting Xiaomi’s core values of connection, creativity, and cutting-edge technology. It was a testament to their appreciation for the Filipino community that has supported them over the years.
The Xiaomi All Star Summer Concert is co-presented by Enchanted Kingdom and Viu Philippines. Check out the latest Xiaomi phones, tablets, and AIoT devices on the official Shopee and Lazada stores. To learn more, visit http://mi.com/ph.
