The most vibrant launch for a new smartphone so far this year happened on April 13 when Xiaomi Philippines mounted the much-anticipated local debut of its newest Redmi Note 12 Series.
The grand and formal launch was held at the vast Marriott Manila Grand Ballroom, where Xiaomi gathered its brand ambassadors, partner influencers, media friends, partners, and distributors through a launch program that was also live-streamed on social media. Redmi Note 12 Series’ features and capabilities were showcased.
From left to right: Xiaomi Head of Sales Charles Li, AIoT GTM Sophia Liao, Smartphone GTM Wayne Li, General Manager Wang Bing, Head of Retail Al Dimapilis, and Head of Marketing Tomi Adrias
The Redmi Note 12 Series is comprised of the Redmi Note 12, Redmi Note 12 Pro 5G, and Redmi Note 12 Pro+5G. It is the latest line of middle-range smartphones that are specifically designed to keep up with Generation Z’s vivid lifestyle and personalities—thus, the tagline ‘Live Vivid.’
The line boasts of a powerful triple camera system that allows users to take prettier photos and videos that preserve precious moments as they happen. Moreover, the Redmi Note 12 variant ensures a smooth, all-day performance through the 6nm Snapdragon 685 processor and 5000mAh high-capacity battery.
Xiaomi General Manager Wang Bing addresses partners, dealers, and guests during Redmi Note 12 Series launch.
Redmi Note 12
- 4+128GB at ₱8,999 (online only)
- 6+128GB at ₱9,999
- 8+128GB at ₱10,999
Redmi Note 12 Pro 5G
- 8+128GB at ₱16,999
- 8+256GB at ₱17,999
Redmi Note 12 Pro+5G
- 8+256GB at ₱21,999
*Pre-orders come with freebies that include the Xiaomi power bank 1000mAh and Redmi Buds 3 Lite.
Other highlights of the grand launch
The ‘Live Vivid’ launch also paved the way for the unveiling of Xiaomi’s upcoming AIoT product lineup, set to launch locally this month. Among the highlighted products are Redmi Watch 3, Xiaomi Air Fryer 6L, Xiaomi Smart Camera C200, C300, C400, Xiaomi Outdoor Camera AW200, AW300, and Xiaomi Automatic Smart Door Lock.
By the end of the formal launch, Xiaomi also debuted the theme song of its tagline ‘Live Vivid,’ performed by ‘ACEs of P-pop’ BGYO. #TeamRedmiNote celebrity ambassador Darren Espanto serenaded guests with a series of songs, while Kyline Alcantara, Mavvy Legaspi, and Carry Legaspi took time to strike their poses with the Redmi Note 12 Series along with guests.
#TeamRedmiNote ambassadors Mavvy Legaspi, Kyline Alcantara, Cassy Legaspi, and Darren Espanto
The evening was capped with an after-party held at nearby House Manila, a nightlife mecca at Newport World Resorts. The lively party featured ‘Live Vivid’ dance number by dance group D’Ground, a fun photo challenge, and energetic sets of DJ music while everyone was enjoying overflowing and unlimited booze. A number of Redmi Note 12 units were also raffled out.
For more information about Redmi Note 12 Series, check out Xiaomi’s FB page or official website. Make online purchases at Xiaomi Philippines’ official stores at Lazada, Shopee, and TikTok Shop.
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