Do you remember the excitement and thrill of your first travel experience? Experiencing the first moments always leave a big impact on everyone’s life. The unforgettable memories turn into wonderful memories that are worth treasuring for a lifetime.
For today’s young Filipinos, flying off to any destination is a realization of their long-time hopes and dreams. Accompanying them in their journeys, the country’s leading local carrier, Cebu Pacific Air, opens a world of possibilities where everyJuan can create their life’s most memorable moments.
“It has always been our goal to support everyJuan to fly to their dream destination,” said Cebu Pacific Director for Corporate Communications Charo Logarta Lagamon. “Now, we want to take things to greater heights, and share and celebrate exciting first memories and experiences with our loyal patrons.”
Cebu Pacific inspires more Filipinos to travel and gain more experiences with its Make Moments Happen campaign. The airline is touching on relatable stories that perfectly capture the interests of the viewers, especially the frequent and first-time fliers.
In line with this campaign, the company is rolling out a series of digital videos that showcase real-life situations, which are worth capturing as it happens. It focuses on first-time moments that define everyone’s lives and shows how Cebu Pacific plays a role in elevating the experience.
The first episode, ‘Leah (First Break)‘, follows a hardworking Manilena who is looking for a break from her busy reality. As her birthday comes near, she decides to take a leap and book that much-awaited vacation to a local destination, alone for the first time in her life.
Following Leah’s story, Cebu Pacific will also share an uplifting narrative of first achievement and a heartfelt tale of the first welcome. The campaign invites you to watch and share/upload your own videos on Cebu Pacific’s social media pages (Facebook and YouTube).