Two of the Philippines’ most popular performers—Gary Valenciano and Sarah Geronimo—team up to sing Jollibee’s 40th year theme song. The anniversary anthem was composed by singer-songwriter Thyro Alfaro in collaboration with McCann World Group Philippines, the creative agency behind the fast food chain’s viral video ads. The company hinted that this is just the first of the many surprises it is rolling out to celebrate its birthday.
‘Apat na Dekada’ is a heart-warming track that sums up the company’s four joyful decades. It is rendered with a music video that features scenes depicting how Jollibee has become a part of lives of Filipinos across several generations.
Both Gary and Sarah were part of the brand’s history as celebrity endorsers. Gary was among the company’s first endorsers. “I was happy then, overjoyed now because it is 40 years later and I’m doing something with them again,” he said.
Meanwhile, Sarah has been among the most familiar celebrity endorsers of the brand since 2005. She was featured in her first Jollibee commercial as a teen star, who was then just being groomed to be among the biggest superstars of the local entertainment industry. Now, her stature has remarkably jumped up the same way Jollibee has continued to grow across the country, even reaching some cities across the world.
Bringing Filipino taste to the world
Gary could not help but express his happiness over Jollibee going global. “I think that they’ve really been able to master that touch of going out of their way, maybe even bending backwards, to stick to what is Filipino, through and through, and it’s now creating an impact,” he said.
“Now, people are seeing the consistency and I think that’s something I commend them for. So I think expanding into other countries is not only going to bring a piece of the product to them but it’s also going to bring a piece of the Filipino heart to people all over the world,” he added.
Watch ‘Apat na Dekada’ here:
Apat na dekada na tayong magkakasama sa sarap at saya! Maraming salamat sa walang sawang pagtangkilik at sa mga masasayang alaala kasama ang buong pamilya! #40YearsofJoy
Posted by Jollibee on Wednesday, January 10, 2018