The most popular and well-loved red bee is giving its loyal customers another reason to love the brand. Jollibee has taken the lead in revolutionizing environmentally conscious transportation for its food delivery system.
The company has successfully launched the initial fleet of electronic bikes (E-bikes) in the Philippines in a landmark effort to lower its carbon footprint and impact on the environment. It has teamed up with the ECOS Environmental Foundation, Inc. (an organization that aims to achieve environmentally sustainable development) and the Department of Transportation (DOTr) to roll out the country’s first road-legal E-bikes.
“We’re happy to share that we are piloting various initiatives, one of which is the use of E-bikes for Jollibee Delivery, to drive eco-friendly efforts in the country,” said Integrated Back-end Delivery Director of Jollibee National Business Channels Mario Malalis. By this, Jollibee acknowledges the role that the private sector needs to play to bring about positive change.
Made in Japan
Jollibee Delivery E-bikes are all assembled in Japan. To ensure efficiency, the new E-bikes are made to be lightweight and are equipped with the E-push technology that makes those easier to ride in even in rough terrain and steep slopes. The E-bikes do not require gasoline or fuel to be operated.
Moreover, the E-bikes are more superior compared to traditional motorcycles—with a longer motor lifespan of about 15 to 20 years, longer battery life that lasts about 4 to 5 years, and a noise-free engine. The machines also generate zero CO2 emissions. Consequently, the long-term operational costs are cheaper, more economical, and more eco-friendly.
The Jollibee Delivery E-bikes will be first deployed in three branches: Jollibee Emerald Avenue in Ortigas Center, Pasig City; Jollibee BGC Triangle in Bonifacio Global City in Taguig City; and Jollibee Molino in Cavite. After the pilot run, the company will eventually replace its existing motorcycle fleet with E-bikes.
“Yes, it’s a small step, but a necessary one as we continue to come up with more ways to help care for our environment. We’re also looking at launching other eco-friendly initiatives in the near future,” Malalis added.