Pru Life UK launches ‘Healthscape PH’ webinar series

A new venue for discussions among the key stakeholders in the local healthcare sector has formally opened. Pru Life UK launched ‘Healthcare PH’ on July 23, 2020. The online dialogue, which was attended virtually by around 1,000 participants, is the latest addition to PRUWise Webinar series.

The first webinar of the series—‘Harnessing the Power of AI and Mobile Health in Transforming PH Healthcare’—tackled topics on mobile digital health (mHealth), the challenges post-Covid-19, and the behavioral shift towards digital healthcare. It even highlighted the role of public and private institutions in advancing mHealth in the country.

“We are pleased to hold the first Healthscape PH webinar along with our partners to discuss digital health as part of our ongoing advocacy of supporting Filipinos’ well-being through innovation,” said Pru Life UK President and Chief Executive Officer Antonio ‘Jumbing’ De Rosas. “We believe there is a strong opportunity to leverage mobile health technologies to help promote more accessible and affordable healthcare in the Philippines.”

The first session was moderated by TV host Cathy Yang (host of ‘Market Edge’ on ANC).

At the webinar, Prudential Corporation Asia Chief Health Officer Andrew Wong expounded on Prudential’s ambition for digital health and shared how the company is playing a more extensive preventive role alongside protection to address the growing health burden in Asia. Babylon’s Chief Medical Officer, Dr. Mobasher Butt, complemented the discussion by explaining what makes their technology the world’s first integrated medical AI platform and shared global examples of how healthcare systems can be transformed through a digital-first healthcare delivery model. He also shared his views on how AI can help address issues in the accessibility and affordability of healthcare services in the Philippines.

Other key stakeholders from the government and private sector discussed the need to advance digital health in the Philippines, highlighting how public and private institutions can work collectively towards this goal. DOH Director IV for Knowledge Management and Information Technology Service Dr. Enrique Tayag offered an overview of the future of the country’s health system, including a glimpse into DOH’s efforts in promoting mHealth as a powerful tool to help disseminate relevant health information and guidelines to the public, especially as part of COVID-19 response efforts.

First Vice President and Chief Information Security Officer Angel Redoble of PLDT Group, ePLDT and Smart discussed how the telecommunications industry can supplement digital health efforts with technology infrastructure and safeguarding user data. He shared his views on the readiness of Filipinos in using mHealth tools now that the National ID System is almost in place. He also expressed his thoughts on how the telecommunications industry can work closely with the health and life insurance sectors to leverage mHealth to reach more Filipinos nationwide and strengthen the Philippine mobile healthcare system.

In November 2019, Pru Life UK commissioned advisory firm Quisumbing Torres to launch a whitepaper titled “Mobile Digital Health in the Philippines,” examining the readiness of the country’s regulatory environment. Soon after the study’s release, the life insurer introduced its own holistic health management app, Pulse, which allows users to proactively manage their health and lifestyle through AI-enabled tools, relevant health information, and other value-added resources.

With its first PRUWise webinar on digital health, Pru Life UK is looking to expand this conversation. “We hope Healthscape PH will encourage more industries to start their advocacy for digital health. This is aligned with our commitment, through our We DO Health and We DO Innovation spirit, to promote the health and wellness of Filipinos through advanced, innovative solutions,” Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga said.