Why the recently inked PRURide PH and Garmin partnership is a perfect fit

The recently concluded PRURide Virtual Challenge, which spanned from December 18, 2020 to January 31, 2021, gave away exclusive Garmin Edge 530 and Tacx Galaxia Rollers to lucky finishers through a raffle. The first 3,000 finishers also received ₱1,000 discount vouchers from Garmin.

The successful partnership on the first-ever virtual edition of PRURide PH—which had more than 7,000 participants, a record for any similar activities in the country, throughout the 45-day online biking event—heralds bigger collaborations between the two groups in the coming months.

In January, PRU Ride PH’s organizer, life insurance firm Pru Life UK, announced a formalized partnership with Garmin. Under the deal, the renowned leader in outdoor and fitness markets will help Pru Life UK further promote a healthier lifestyle in the country. This team-up was first exhibited in the recent PRURide PH Virtual Challenge and will also be at the core of other health and fitness initiatives that the insurer will launch this year through Pulse, its health and wellness mobile app.

We Do Health

“As we usher in the new year, we continue to expand our ‘We DO Health’ commitment to our customers,” says Pru Life UK SVP and Chief Customer Marketing Officer Allan Tumbaga. “Garmin’s competitive advantage in the smart wearables industry brings a wider reach to the partnership, with the common goal to encourage Filipinos to actively monitor and maintain a healthy lifestyle.”

Pru Life UK SVP and Chief Customer Marketing Officer Allan Tumbaga and Ryan Tan, President and CEO of Nauts and Vectors Company, Inc., the exclusive distributor of Garmin and Tacx products in the country

During a virtual press conference, a Pru Life UK official said Garmin is so far the best and most compatible brand of wearables with the insurer’s Pulse app. The two brands have also teamed up in other activities in the past.

For its part, Garmin said it will continue to engage more cyclists and fitness enthusiasts nationwide to help make more Filipinos more conscious of their health. “We are delighted by our partnership with Pru Life UK and the PRURide Virtual Challenge as the leading Pulse-compatible wearable available on Android and iOS mobile devices,” said Ryan Tan, President and CEO of Nauts and Vectors Company, Inc., the exclusive distributor of Garmin and Tacx products in the country.

Gearing forward

Garmin is set to team up with Pru Life UK in planning and executing several more engagement activities targeting the members of Pulse app’s PRURide, PRURunner, and other health online communities.

Most Garmin wearable products available locally could be connected to Pru Life UK’s Pulse app. Simply create a Garmin account to link the device to your activated Pulse app account. You could opt to sync data between the two accounts for your health and fitness tracking and monitoring.

Pulse also hosts an online community that allows documentation of its members’ health and wealth journey. Pulse app users could post daily stories, photos, and challenges on the community to inspire and motivate other members as well.