Singapore holds first new-normal physical travel tradeshow in Asia-Pacific

The first-ever international travel tradeshow facilitated physically in the whole of the Asia-Pacific region during the new normal has opened in Singapore. TravelRevive welcomed 65 international attendees from 14 nations, including the Philippines, in a newly developed ‘hybrid event,’ which blends virtual and physical event elements while maintaining the ‘live aspect.’

TravelRevive also served as a tradeshow prototype for safe business events, itineraries, and digital activities in the Lion City. The event is expected to pave the way for the resumption of similar activities with rigorous protocols and innovative solutions, reimagining the future of meetings, incentives, conventions, and exhibitions (MICE) in the new normal.

“Following the disruptions inflicted by the Covid-19 pandemic, this event is a small but significant step forward for Singapore tourism, paving the way for a safe yet enjoyable travel experience for future visitors to Singapore,” said Singapore Tourism Board (STB) Area Director, Philippines, Ruby Liu. “During the extensive planning process, we challenged ourselves to reimagine how travel could be—creating a fresh Singapore experience, without compromising safety and peace of mind.”

Physical distancing and controlled crowding were observed during TravelRevive.

Strict safe management measures

Stringent safe management measures were implemented before and during the event to ensure the safety of all attendees. First, crowd density controls were observed. Second, right-sized booths were complemented with mini-meeting pods protected by plexiglass for safe one-to-one meetings between exhibitors and buyers. Third, the organizers used the TraceTogether mobile app that supports Singapore’s initiatives to fight the spread of the Covid-19 virus.

STB has been working closely with industry stakeholders to establish a framework guide for tourism businesses, including travel agents, in developing safe itineraries, from virtual tours with hands-on in-hotel activities to private museum visits and more.

Plexiglass panels were installed inside the venue.

Four tourism delegates from the Philippines were among those who experienced the model first hand. They tried out a well-planned itinerary comprising of ‘safe’ popular tourist spots and activities like Gardens by the Bay, Night Safari, and Vespa tour.


Experiencing the safety model

“Despite the safety measures and restrictions, our travel itinerary still retained many fun elements,” said Asia Reps Travel Services Inc. General Manager Ritchie Tuano, who was among the attendees. “The event was carried out in a well-thought manner, and I look forward to not only coming back but to invite fellow PTAA (Philippine Travel Agencies Association) members as well to visit Singapore.”

Filipino attendees were among the delegates who attended TravelRevive.

Singapore also makes sure the following safety measures are observed in its attractions: wearing of masks and personal protective equipment of staff; visitors must not exceed five at a time in an area; one-meter distance between visitors; mandatory implementation of SafeEntry (national digital check-in system); and use of TraceTogether app.

“Singapore is doing a remarkable job in terms of tourists’ safety and allowing us to have fun despite the fact that we’re following a strict controlled itinerary,” said Skynet Travel Corp. President Dorothy Aytona. “When international travel resumes, I invite everyone from the Philippines to visit Singapore.”