6 ways Sun Life empowers Filipinos through ‘Rise Together’ campaign

In line with the annual observance of Financial Independence Month (June) this year, Sun Life of Canada (Philippines), Inc. has rolled out its new campaign dubbed ‘Rise Together to a Bright New World.’

The 2020 campaign comes as the nation, together with the rest of the world, faces the challenges brought about by the Covid-19 pandemic. It includes initiatives that range from online financial literacy sessions to digital tools—all aimed at empowering Filipinos to get back on track in their financial goals as well as their health and wellness aspirations.

“We would like to help Filipinos channel their energies towards action that would help them prepare for the future,” said Sun Life Chief Marketing and Client Officer Mylene Lopa. “While there is still much uncertainty as our country continues to deal with the pandemic, there are steps that they can take now to make sure they and their loved ones can look forward to brighter days.”

The programs in the ‘Rise Together to a Bright New World’ campaign are based on findings of an online poll the giant insurer conducted from May 11 to 29, 2020. The respondents—all clients—were asked how the pandemic has affected them. Sun Life aims to respond to clients’ timely needs through the campaign.

In the same study, the majority of the respondents (71%) ranked the physical health of their family as their top concern. The respondents also prioritize the health of the economy (71%), their children’s education (69%), provision of support for an elderly member of the family (61%), and ability to save for the future (63%).

While 63% of the respondents expressed concern about the current situation, 68% remained hopeful about the future. In another survey, 62% are putting in place recovery plans with 68% saying that they will start saving more and building their emergency fund, 57% looking for more financial advice, and 53% investing in family’s health.

“Through this campaign, we want to show Filipinos how they can emerge from this pandemic stronger, healthier, and financially resilient, so they may look forward to a brighter tomorrow,” Lopa said. Here are six significant programs that have been launched by Sun Life to continue empowering Filipinos amid the pandemic through the ‘Rise Together to a Bright New World’ campaign.


1. Sun Talks

Sun Life, being a pioneer of financial literacy multimedia campaigns, has launched a series of online financial literacy sessions in webinar and Facebook live stream formats. The webinar series features wealth coach Chinkee Tan, life and personal finance guru Randell Tiongson, Sun Life Business Development Strategy Officer Michael Manuel, and Sun Life Distribution Support and Strategy Head Jenny del Mundo. Another set of webinars focused on health and wellness through the expertise of Dr. Anne Louise Gabriel-Chan (Chinese General Hospital and Medical Center), Dr. Candy Drilon-Dalman (Centro Holistico), life and corporate coach Kimi Lu, and Sun Life Health and Accident Head Lirio Ang-Torres.

Meanwhile, a hub called STORES or Sun Talks Online Resource feature talks from Sun Life experts who give practical tips on how viewers can stay on track in their financial journey. Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, Enchong Dee, and Inigo Pascual were in Facebook Live events where they shared learnings amid the pandemic.


2. Sun Talks Virtual Conference on June 27, 2020

For safety reasons, Sun Life is bringing its traditional conference online. The Sun Talks Virtual Conference is a daylong online event set on June 27 2020—from 10 a.m. onwards. There are different sets of plenary sessions that tackle money matters, health and wellness, business insights, and tips for overseas Filipino workers (OFWs). Among the prominent speakers in the lineup are wealth coach Chinkee Tan, motivational business speaker Francis Kong, conditioning specialist Chappy Callanta, business professor Eric Soriano, entrepreneur and events host RJ Ledesma, and financial literacy advocate Pablo Santos.


3. Digitally-enabled sales process

Amid the lockdown, Sun Life Philippines has launched a digitally-enabled sales process so clients and advisors can perform transactions virtually. For those who are yet to be assigned with a Sun Life advisor, they can go to advisormatch.sunlife.com to connect with one and receive a free consultation.

4. New tools at the website

Sun Life’s official website now facilitates tools to help and guide users when checking and monitoring their progress in their financial journey. Among those are Life Insurance Calculator, Investment Calculator, and e-Quote.


5. Digital insurance products on Lazada

You know that there are Sun Life insurance products that are available through Lazada. The company has expanded its lineup of digital insurance products for Lazada registered users. Check those out at Sun Life’s Lazada store. For those who intend to invest in mutual funds, open an account online, and start investing in the Sun Life Prosperity Funds.


6. Rise Together digital video

In celebration of Sun Life’s 125th year in the Philippines, the company is paying tribute to courageous Filipinos who are rising above challenges. The message is summarized in the digital video entitled Rise Together, which will be released online on July 5. This special video also sums up what the campaign is all about. “This campaign is an opportunity for us to reiterate our commitment to Filipinos and partner with them on the journey to recovery. No matter the difficulties, as long as we work hand in hand, we can surely rise together to a bright new world,” Lopa explained.