It is a fact that aside from viewing popular videos shared by vloggers, influencers, and content producers, YouTube users also pay attention to the video ads that are strategically posted in the video-sharing network.
Google Philippines regularly releases YouTube Ads Leaderboard every six months to reveal the most popular locally produced video ads in the platform. In July, the eighth Leaderboard in the Philippines was released.
(Related article: 10 most popular YouTube ads from January to June 2017)
To further recognize the creative passion in storytelling of local video ads, YouTube has recently launched the Philippines’ first ever YouTube Ads Awards. The aim is to commend digital ads that feature outstanding storytelling that resonates with viewers in the country.
The awards would highlight the challenging tasks for brands, creators, and ad agencies in telling stories that will catch the interest of YouTube viewers in an evolving landscape, wherein audiences’ attention is easily disrupted online.
“Creativity is a big part of who we are as Filipinos, and it is strongly evident in how we value stories well-told in today’s advertising,” said Google Philippines’ Country Marketing Manager Gabby Roxas. “Through YouTube Ads Awards, we celebrate digital creativity in ads that cut through the clutter and connect well with the Filipino audience.”
YouTube Ad Awards has 17 categories:
1. Food and Beverage
2. Health and Nutrition
3. Beauty and Personal Care
4. Financial Institutions and Services
5. Retail and Restaurants
6. Technology, E-Commerce, and Telco
7. Travel, Transport, Automotive, and Leisure
8. Media and Publications
9. Corporate Image and Public Sector
10. Charities and Non-Profit
11. Multi-Video Storytelling
12. Best in 5-second Intro
13. Long-Form Storytelling (ads longer than 1 minute)
14. 6-second Storytelling
15. Storytelling for Occasions
16. Format Innovation
To join the awards, participating organizations should fill out an electronic form in this link: https://events.withgoogle.com/youtube-adsawards- ph2017/. When completing the form, they will be asked to provide links to their video ads posted on YouTube between January 1, 2017 and January 15, 2018. They would also be asked to provide business metrics and post-campaign results. All entries must be in by February 22, 2018.
Judging of entries is set in April 2018, while awarding of winners will be in May 2018. YouTube Ads Awards was created in collaboration with adobo Magazine.