Press Release
POCO, a leading technology brand among young tech enthusiasts, today unveiled POCO F8 Ultra and POCO F8 Pro at a global launch event in Bali (Indonesia), marking the brand’s official entry into the premium flagship segment. This milestone marks POCO’s boldest step yet, establishing it among top-tier smartphones while continuing to deliver extreme value through high-performance technology.
During the event, POCO announced a partnership with Bose, a global leader in audio, to bring Sound by Bose technology to the new F8 Series. United by a shared passion for performance and innovation, POCO and Bose are bringing clear, immersive, and high-quality audio to mobile users around the world—redefining what is possible in mobile listening.
Alongside POCO F8 Series, POCO introduced two new tablets—POCO Pad X1 and POCO Pad M1—expanding its AIoT ecosystem and offering young audiences more ways to connect, play, and explore through technology.
“Through seven years of dedicated effort, POCO has grown into a key player in the smartphone market, continuously challenging conventions with innovations”, said Kang Lou, Senior Product Marketing Manager and Spokesperson at POCO Global. “POCO F8 Series is designed to meet the expectations of a more demanding and diverse audience, with POCO F8 Ultra setting a new benchmark for true flagships, while POCO F8 Pro stays true to our philosophy of making powerful, all-round flagship experiences accessible to more users. As POCO is entering the premium segment, the brand will remain committed to delivering high-quality and high-value products that are within everyone’s reach.”
POCO F8 Ultra: The ultimate flagship statement
Leading the new POCO F8 Series, POCO F8 Ultra defines what a next-generation flagship should be. Its dual-chipset architecture, combining the Snapdragon® 8 Elite Gen 5 with the upgraded VisionBoost D8 chipset, unlocks the device’s full performance potential. Complemented by a premium acoustic experience leveraging Sound by Bose technology, POCO F8 Ultra brings together premium sound, immersive visuals, pro-level photography, and trendy style that embodies the new standard for a high-end smartphone experience.
Ultra performance through hardware-software synergy
Among the first smartphones powered by the Snapdragon® 8 Elite Gen 5, POCO F8 Ultra achieves an AnTuTu score exceeding 3,944,934. To further enhance gaming performance, POCO F8 Ultra is also equipped with the upgraded VisionBoost D8 chipset, enabling every game to benefit from three key performance functions: Smart Frame Rate up to 120 FPS, Super Resolution up to 1.5K, and Game HDR. It also introduces AI Super Resolution through its new GEX module, specifically optimized for five popular titles, including Call of Duty: Mobile and Honkai: Star Rail. In performance tests, an RPG game sustained 4.5 hours of play at 120 FPS with AI Super Resolution and Game HDR on, showing no drop in performance or visual quality.
At the software level, WildBoost Optimization fine-tunes CPU load distribution and GPU rendering, resulting in lower power consumption and less heat. To deliver a truly smooth gaming experience, POCO F8 Ultra also specifically optimizes 1% low frame rates. In gaming, the average frame rate reflects overall speed, but brief drops in performance can disrupt the gaming experience. This is where the 1% low frame rate becomes important: it represents the bottom 1% of frames in a session, essentially tracking the worst-case moments of lag. In a 2-hour FPS gaming test running at 120 FPS, POCO F8 Ultra demonstrated superior stability with an average frame rate of 119.65 FPS and a consistent 1% low frame rate of 89.71 FPS, while consuming only 3897.27 mW of power, outperforming its competitors.
LiquidCool Technology further keeps extended gaming stable with its 3D dual-channel, dual-layer IceLoop system. The first layer features a larger convex surface aligned with the mainboard, while the second layer has a smaller convex surface dedicated to the SoC, and the dual-loop design also accounts for heat from the camera module. Combined with a 6700 mm IceLoop System, this system efficiently disperses heat, ensuring consistent performance during long sessions.
Redefines mobile audio experience
Sound takes center stage in POCO F8 Ultra with a mobile audio system leveraging Sound by Bose Technology. Renowned globally for its leadership in audio and delivering exceptional sound experiences from compact devices, Bose played an integral role in the creation process. In collaboration with POCO’s advanced engineering team, Bose helped develop a premium triple-speaker acoustic system for POCO F8 Ultra. By implementing a 2.1-channel architecture, this system overcomes the inherent constraints of compact smartphone design. For the first time, on a mobile audio device, users can experience rich bass, detailed sound, clear vocals, and an immersive soundstage, delivering a truly revolutionary mobile audio experience.
The partnership introduces two distinct sound profiles for POCO F8 Series: “Dynamic” for authentic and full bass character, and “Balanced” for overall balanced and pure vocals. Users can choose the profile that suits their preferences, enhancing audio across gaming, streaming, and music.
“At Bose, we’re excited to partner with POCO to bring premium sound to a new generation of mobile users,” said Nick Smith, President of the Audio Technology Business and Chief Strategy Officer at Bose. “By combining Bose’s expertise in acoustic engineering with POCO’s innovation in design and technology, POCO F8 Series achieves a level of clarity and depth that redefines what’s possible in mobile sound.”
“We’re proud to partner with Bose,” said Kang Lou, Senior Product Marketing Manager and Spokesperson at POCO Global. “For many young people today, the smartphone is both their gaming console and main speaker, making high-quality audio essential. After months of joint engineering, from hardware design to fine-tuning the listening experience, this partnership opens a new chapter for POCO, as we continue exploring how premium sound can deepen the way people experience technology.”
Ultra display
Setting a new standard for display technology, POCO F8 Ultra debuts POCO HyperRGB display. Unlike the traditional 2K OLED display, this innovative display adopts a full RGB subpixel structure where red-green-blue subpixels are fully used. With 19.5% lower power consumption than the previous POCO F7 Ultra display, it delivers exceptional sub-pixel density and clarity, producing crisp, bright visuals comparable to 2K.
The display also features a global debut of M10 luminescent material, significantly improving luminous efficiency by 11.4% and further reducing power consumption. With support for all-day DC dimming and an ultra-low brightness of 1 nit, the display provides comfortable viewing even during extended use, while the extra-large 6.9-inch screen and narrow bezels create an immersive experience across reading, video, and gaming.
Ultra-grade photography
Bringing pro-level photography to match its premium performance, POCO F8 Ultra features a 50MP Light Fusion 950 sensor with OIS, delivering high dynamic range and low power consumption for longer shooting sessions and challenging lighting conditions. It features a large 1/1.31″ sensor with bigger pixels, resulting in a 43% increase in light sensitivity. Combined with an exceptional 1G+6P lens setup and a precise multi-coating process, the system reduces lens flare and glare, enhancing image purity and improving the rendering of fine details in both shadows and highlights. The result is sharp, detailed images that are perfect for both sunset and night portraits.
The system is paired with POCO’s first-ever 50MP 5x periscope telephoto lens, offering 5x optical zoom, 10x in-sensor zoom, and up to 20X Ultra Zoom, ideal for capturing distant scenes to refined portraits, while also supporting close-ups from just 30cm. Motion Capture further enhances telephoto shooting by adapting to fast-moving subjects at a distance, keeping them sharp and clear. When shooting the moon at 20X, Super Moon Mode activates automatically to capture the moon with vivid detail and impressive clarity. The 50MP ultra-wide camera complements the setup, producing clear results across sweeping landscapes and group scenes. For selfies, the 32MP front camera automatically switches to a 0.8X intelligent wide-angle mode, fitting more people or scenery into every shot.
Making photography more interesting and creative, software enhancements include 1440P ultra-clear dynamic shots with EIS stabilization and HDR enhancement, which offer smoother, more vibrant visuals and outstanding clarity. It also allows users to create dynamic photo collages or convert videos into dynamic shots, expanding the fun of shooting. For more stylized, expressive images, POCO F8 Ultra further introduces the new positive film filter for delicate, natural tones and a negative film filter for cinematic, vintage effects.
Ultra battery
POCO F8 Ultra is equipped with a 6500mAh (typ) battery, the largest ever in POCO F Series, providing extended usage for all-day performance. This capacity is complemented by 100W HyperCharge, taking only 38 minutes to charge to 100% under top speed, and 50W wireless HyperCharge for added flexibility. Smart charging takes battery management to the next level. Smart charging is designed to control phone temperature in charging status, ensuring a smooth and stable experience, by intelligently adjusting charging speed (considering battery level, temperature, and app usage) and power distribution between the system and the battery.
Ultra-refined style and durability
Combining premium performance with cutting-edge style, POCO F8 Ultra features a 6.9-inch display housed in a rounded-corner chassis with a middle frame, camera deco, and lens barrel crafted from aluminum alloy, delivering full flagship quality while remaining comfortable to hold. The device boasts ultra-narrow bezels—1.5mm on three sides and 1.68mm on the bottom—the narrowest ever on a POCO phone.
Around the back, the Denim Blue variant showcases a tech-chic, youthful aesthetic, crafted with Xiaomi’s third-generation nano-tech material for durability, dirt and wear resistance, and an eco-friendly touch. Meanwhile, the Black variant features a glass fiber construction with a matte-gloss finish, offering both elegance and a secure grip. With POCO Shield Glass and IP68 dust and water resistance, POCO F8 Ultra blends innovative design with everyday practicality.
Ultra connectivity, ultra experience
Enhancing the overall experience, POCO F8 Ultra runs on Xiaomi HyperOS 3, bringing intelligence and connectivity to the forefront. Xiaomi HyperIsland resides on the status bar, occupying minimal space while providing intuitive interactions for multitasking and live notifications. Xiaomi HyperConnect unifies your devices and ensures a cross-ecosystem interconnectivity experience, enabling seamless workflows and effortless file sharing. Meanwhile, Xiaomi HyperAI streamlines advanced tools such as AI Writing, offering text generation, summarization, expansion, and proofreading. Taking the AI experience further, AI Agent – Gemini, powered by Google Gemini, enables effortless tasks in deep search, image and video generation, Gemini Live, and more.
Communication is further elevated by eSIM support for convenience and Xiaomi Astral Communication for flexibility. Xiaomi Astral Communication includes Xiaomi Surge T1+ Tuner, Xiaomi Surge T1S Tuner, and Xiaomi Offline Communication, which ensures emergency voice calls even without a network. The upgraded Xiaomi Surge T1S Tuner and Xiaomi Surge T1+ Tuner intelligently optimize stronger signals for smoother connectivity—boosting cellular performance by up to 42%, Wi-Fi/Bluetooth performance by up to 31%, and GPS performance by up to 15%. Together, these features make POCO F8 Ultra a smarter, more intuitive companion for staying connected anytime and anywhere.
Adding even more value, POCO F8 Ultra comes with an exclusive bundle of premium benefits, including a 4-month trial for Spotify Premium, a 3-month trial for YouTube Premium, and a 6-month trial for 100GB cloud storage on Google One—all for free.
POCO F8 Pro: All-round flagship power, ultimate daily driver
POCO F8 Pro delivers a comprehensive and accessible high-performance experience, bringing smart features and seamless performance to every aspect of daily life. Building on the same performance DNA as POCO F8 Ultra, POCO F8 Pro shares the same industry-leading POCO HyperRGB display, which delivers 2K-like clarity with a reduced 22.3% lower power consumption than the previous generation, while featuring Sound by Bose technology for a premium mobile acoustics experience. POCO F8 Pro also runs on Xiaomi HyperOS 3 and supports eSIM, Xiaomi Astral Communication, including Xiaomi Surge T1+ Tuner and Xiaomi Offline Communication.
Refined craftsmanship, contemporary elegance
Blending advanced technology with contemporary aesthetics, POCO F8 Pro embodies a new expression of design precision and balance. Featuring POCO’s first one-piece milled glass design, the back cover is sculpted from a single 2mm-thick glass block through CNC cold-carving, undergoing 3 carving stages and 41 processes. This forms a 1.3 mm deco around the camera, adding depth and texture while allowing the camera deco to transition seamlessly into the back panel. The design also achieves POCO’s first glossy–matte effect on milled glass, combining a frosted back panel with a glossy glass rectangular deco for a more premium feel.
Encased in a flagship-level metal middle frame with a subtle micro-curved design, the edges transition gently into the back panel for a smoother, more organic contour. Complementing this, POCO’s first 6.59-inch golden-ratio display features large, rounded corners and a lightweight 199g body, striking a balance between immersive viewing and one-handed comfort. POCO F8 Pro is also certified with IP68 dust and water resistance.
Flagship power, smart cooling
At its core, POCO F8 Pro is powered by the Snapdragon® 8 Elite Mobile Platform, delivering flagship-level performance for everyday tasks and demanding gaming alike. Building upon the flagship foundation shared with POCO F8 Ultra, the integration of WildBoost Optimization enables refined CPU and GPU coordination. This year’s enhancements deliver an even more stable and precise gaming experience by intelligently predicting demanding in-game scenes to prevent frame rate drops. Powering this sustained performance is a massive 6210mAh (typ) battery that delivers over 16 hours of continuous use, paired with 100W HyperCharge that takes the device from 0 to 100% in just 37 minutes.
To maintain consistent power, LiquidCool Technology introduces POCO’s first 3D triple-layer IceLoop system. This triple-layer design increases the distance between the screen and the liquid heat pipe (LHP) to minimize surface heat, while bringing the LHP closer to the SoC, enabling heat from the core to be absorbed and transferred more efficiently. Together, these refinements achieve a 40% increase in maximum thermal capacity within a more compact body compared to POCO F7 Pro, ensuring stable performance even under sustained load.
Pro-level imaging, elevated creativity
The imaging system also represents a major leap forward, with POCO F8 Pro becoming the first in POCO Pro lineup to feature a dedicated telephoto camera, bringing versatile photography to everyday life. The 50MP telephoto camera introduces 2.5x optical zoom, ideal for half-body portraits, and 5x lossless zoom for detailed close-ups. Telephoto motion capture ensures sharp snapshots of moving subjects, making telephoto photography both intuitive and precise. The 50MP main camera with the Light Fusion 800 image sensor and OIS effectively handles challenging lighting conditions such as backlit daytime scenes and urban neon nightscapes.
Software enhancements, similar to POCO F8 Ultra, elevate creative possibilities further, including capturing 1440P ultra-clear dynamic shots and shooting expressive moments with positive and negative film filters.
POCO family expanded: POCO Pad X1 and POCO Pad M1
During the event, POCO expanded its AIoT lineup with two new tablets, POCO Pad X1 and POCO Pad M1, designed to deliver powerful performance and versatile experiences for both work and play.
POCO Pad X1 is engineered for immersive and intelligent experiences, bringing powerful performance to gaming and multitasking. The device is powered by the Snapdragon® 7+ Gen 3 with 8GB of RAM and 512GB storage, delivering stable 120 FPS in the most demanding and top-tier games. Its 11.2-inch 3.2K display with an up to 144Hz refresh rate brings smooth, vivid visuals to every interaction, while the 8850mAh (typ) battery with 45W turbo charging ensures uninterrupted use. Quad speakers with Dolby Atmos® and 200% volume boost deliver a rich, 3D audio experience, while Xiaomi HyperOS provides AI-driven tools for productivity, creativity, and seamless cross-device collaboration.
For those seeking larger-screen entertainment, POCO Pad M1 sports a 12.1-inch 2.5K display with up to 120Hz refresh rate, delivering crisp visuals in every scene. This is complemented by its quad-speaker system, enhanced with Dolby Atmos®, which fills the room with rich sound and can boost volume by up to 300%, cutting through ambient noise for an immersive audio experience. Powered by a massive 12,000mAh (typ) battery, the tablet keeps entertainment going for hours, while the Snapdragon® 7s Gen 4 Mobile Platform, combined with Xiaomi HyperOS, delivers fluid performance, seamless cross-device interaction, and AI-driven tools for productivity and creativity, turning everyday tasks into effortless experiences.
Leading the way forward for the next generation
POCO has firmly established its presence in the global smartphone landscape since 2018. To date, POCO has expanded into 98 markets worldwide, with shipments exceeding 93 million units. Its growing influence was further recognized with a #35 ranking in the 2025 Kantar BrandZ Top 50 Chinese Global Brand Builders list. Looking ahead, as a young and bold brand rooted in core technology, POCO remains committed to making cutting-edge, high-quality technology experiences more accessible to users across the globe.
Product availability
POCO F8 Ultra is available in two colors: Denim Blue and Black.
It will be available on the official POCO store on Lazada in two variants: 12GB+256GB (₱34,999 from November 26 to December 9, from ₱39,999 SRP, with a free Xiaomi 50W Wireless Charging Stand), and 16GB+512GB (₱37,999 until December 9, from ₱42,999 SRP).
POCO F8 Pro is available in three colors: Titanium Silver, Blue and Black.
It will be available in two variants on the official POCO store on Shopee: 12GB+256GB (₱26,299 until December 9 from ₱29,999 SRP), and 12GB+512GB (₱28,299 until December 9 from ₱31,999 SRP).
POCO Pad X1 is available in two colors: Grey and Blue.
It will be available on Lazada in one variant: 8GB+512GB (₱19,999 until December 9, from ₱24,999 SRP), bundled with a free keyboard to complete the productivity setup.
POCO Pad M1 is available in two colors: Grey and Blue.
On Shopee, the 8GB+256GB variant will be offered at a launch price of ₱12,999 until December 9 (SRP ₱15,999), bundled with a free keyboard to enhance productivity right out of the box.
