Concentrix advances intelligent experiences as it launches iX360, new GBF Tower 2 site

Press Release

Global technology and services leader and Philippines’ largest private employer Concentrix, unveiled iX360, its immersive experience center for intelligent solutions, alongside the launch of its newest operations site at GBF Tower 2, marking a significant step in strengthening the Philippines’ position as a hub for innovation, digital transformation, and integrated business solutions excellence.

The dual launch called iX360 and GBF Site: Digital Journeys Reimagined, reflects Concentrix’s continued investment in the country—bringing together advanced technology, purposeful design, world-class work environment and Filipino talent to deliver intelligent experience at scale

Partners in national and local government such as DICT, PEZA, TESDA, Quezon City LGU, and associations such as CCAP, IBPAP and Fintech Alliance joined the launch, alongside private sector partners such as Robinson’s Land Corporation and Philippine Airlines. 

A new way to experience innovation

At the heart of the GBF site launch is iX360, a next-generation environment where clients and employees can explore, co-create, and experience solutions powered by advanced analytics, automation, and artificial intelligence.

More than a traditional showcase, iX360 enables organizations to engage directly with technologies shaping the future of customer experience—bridging strategy and execution through immersive, real-world simulations.

Jericho Go, SVP& General Manager, Robinsons Offices; Claire Alfonso, GVP of Client Success, Concentrix PH; Atty Carmina Reyes, DICT Director IV of Industry Development Bureau; Amit Jagga, EVP and Chief Business Officer, Concentrix PH; Larah Sta. Maria, VP of Transformation & Shared Services, Concentrix PH; Quezon City Mayor Joy Belmonte; Vivian Santos, Deputy Director General, PEZA; Chris Caldwell, President & CEO, Concentrix; Paolo Ocampo, Site Leader, Concentrix PH

Expanding operations, empowering talent with the workplace of the future

Complementing iX360 is Concentrix’s new site at GBF Tower in Quezon City, supporting the company’s growing operations while providing a modern, dynamic workplace. With almost 4,000 employees, GBF Tower is Concentrix’s 52nd site in the Philippines, sustaining the company’s status as the nation’s largest private employer. Its teams support clients in multiple industries such as FinTech, Digital Media, Education, Retail/Consumer Goods, Travel, Transport, Wellness, and Utilities.

Concentrix GBF Tower occupies 7 floors spanning almost 20,000 square meters of space and together with iX360, represents an investment of approximately 2 Billion from Concentrix. GBF is also equipped with amenities such as gym, clinic, wellness and recreational areas, multiple pantries, sleeping quarters, and shower rooms. 

The new site reinforces Concentrix’s commitment to creating environments where people and technology thrive together, enabling teams to deliver high-value services while continuously building capabilities in digital and AI-driven solutions.

AI, growth, and human productivity—working as one

Central to the launch is a clear message: AI and human potential are not competing forces—they are powerful enablers of each other.

Through its iX360 experience and expanded operations, Concentrix underscores its belief that technology should amplify human capability, driving both business growth and meaningful career opportunities.

“iX360 represents how we are bringing intelligent experience to life—where strategy, technology, and human ingenuity come together to create real business impact,” said Amit Jagga, EVP and Chief Business Officer of Concentrix Philippines. “As AI and automation continue to reshape industries, our focus is on ensuring that they work hand in hand with our people—enhancing productivity, unlocking creativity, and enabling better outcomes for our clients and game-changers.”

“Congratulations to Concentrix Philippines on the launch of iX360—an important milestone that reflects the country’s continued progress in innovation. It also highlights the critical role of public-private collaboration in building a more secure and inclusive digital ecosystem, and supports our shared goal of ensuring that Filipino talent remains globally competitive. We commend Concentrix for continuing to invest in the Philippines and for helping position the country as a hub for intelligent experience and digital transformation. PEZA looks forward to sustaining our strong partnership,shared Vivian Santos, Deputy Director General for PEZA. 

“Transformation today is not just about adopting new technologies—it’s about reimagining how people, processes, and platforms work together,” said Larah Sta. Maria, VP for Transformation and Shared Services, Concentrix Philippines. “With iX360, we are creating an environment where ideas can be explored, solutions can be co-created, and innovation can be experienced in a way that drives both business growth and human potential forward,” she closed.

With over 100,000 gamechangers and over 50 sites in the Philippines, Concentrix continues to redefine the future of work and integrated business solutions as an intelligent transformation partner. Advancing the country’s digital ambitions–driving innovation, empowering Filipino talent, and strengthening national competitiveness with strong public-private sector partnerships. Through initiatives that bring together technology and human potential, Concentrix continues to contribute to a future-ready nation. The company also ranked 1st in the 2025 “Most Inspiring Workplaces in Asia” and Top 5 in 2026 “Best Workplaces in the Philippines” for its wide-reaching and impactful employment practices. 


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