On its 40th year, Camella wants to make you ‘RICH’


In celebration of its 40th anniversary, Camella has launched a referral program that will not just further widen its grip in the growing residential property market but will also provide more Filipinos with an easy income opportunity.

The affordable housing developer officially rolled out its RICH (Refer and Invest in Camella Homes) program during its National Camella Day held on August 27 at Vista Mall in Taguig City. It is part of the brand’s aggressive strategy to reach out to more potential homebuyers nationwide.

According to Camella South Luzon COO Gelo Honorica, expanding horizons has always been a challenge for their brokers and licensed sales agents. “There will be changes on how we do business in real estate.”


How to earn up to P125,000 per referral
Through the program, anyone can earn commission just by simply providing names and contact details of their friends or relatives who are actually considering buying a new house soon. “We’ll take care of everything from there,” said Camella South Luzon Marketing Officer Liza Dolar. “To clarify, we will do the selling. We just need to get contacts of prospects. But you will get commission for the every successful referral.”

Camella is confident that this scheme will further increase its sales. Results of a survey conducted by Nielsen in 2015 showed that up to 83% of homebuyers in the country consider recommendations from their peers and relatives when making purchase decisions.

To participate in the RICH program, you must be at least 18 years old and have a valid identification card and tax identification number. Fill up an online form (click here) or visit the nearest Camella office in your location to get instant accreditation. After that, you can start providing contact details of friends or relatives to designated sales agents.

An accredited participant could possibly earn as much as P125,000 if his/her referral seals a deal to buy a Camella unit worth about P4 million to P5 million (that is about 2.5% of the purchase amount). Take note that other Camella properties cost less, making the chance of actual purchase deals higher (though at lower commission for ‘referrers’). And because one can refer as many people as he/she can, commission payments could be unlimited.

Camella’s key milestones
Camella is a mid-market subsidiary of Vista Land and Lifescapes, Inc., a publicly listed firm and among the biggest homebuilders in the country. Through the decades, the brand has been noted for making home ownership easier for more Filipino families, thanks to its reasonably priced projects and easy-on-the-pocket terms of payment.

The brand was officially established on August 24, 1977, a little over two years after its founder, businessman (who also became a House Representative from 1992 to 2001 and a Senator from 2001 to 2010) Manny B. Villar began his own small construction supplies company Metro Gravel and Sands (MGS) from a lean capitalization of just P10,000.

The brand initially sold 160 units in its Phase 1 and 2 projects in Las Piñas. In 1979, Camella branched out to other locations, including Muntinlupa, Bacoor and Imus in Cavite, Antipolo and Taytay in Rizal, and San Jose del Monte in Bulacan. It rolled out Camella Cebu in 1991, Camella Cagayan de Oro in 1993, and Camella Pangasinan in 1996.

In 2006, Camella forayed into the condominium segment via Camella Prestige with its first project, Pacific Residences in Taguig City. It built Laureano de Trevi in Makati City in 2007 and Camella Northpoint in Davao City in 2009.

Aggressive growth
In July 2017, Camella made another record in the local real estate history when it launched 32 new projects simultaneously across the country. That milestone widened the company’s presence to over 120 cities across 45 provinces to date, making it the housing brand with the broadest geographic reach in the country. It is poised to build presence in 200 cities and towns in 2018.

In Luzon, Camella has the following new projects: Cagayan Trails, Provence Trails, Cielo, Sta. Maria, Meadows at East Ridge, CamNorte, Sorsogon, Urdaneta, Subic, The Manors Bacoor, Bucandala, Dasma at the Islands, Taal, Dos Rios Trails, and Palawan.

In Visayas, it has Calbayog, Ormoc, Lessandra Grove, Sagay, Bacolod South, and The Manors Bacolod. Camella is present in Mindanao through Butuan, Agusan del Sur, Davao South, Davao, Manors Davao, The Manors Lanang, The Manors Davao North, Valencia, Courtyards Pagadian, and Zamboanga.


(Images from Camella’s FB page)