Press Release
Informa Markets in the Philippines proudly brings Cosmobeauté Philippines, formerly known as PhilBeauty Expo, taking place from June 4 to 6, 2025, at the World Trade Center Metro Manila, Pasay City. Recognized as a premier B2B beauty trade show, Cosmobeauté Philippines is set to be larger and more impactful, with its strong brand positioning powered by Cosmoprof Asia, a leading B2B event for the beauty sector across the Asia-Pacific region.
This year’s event will feature approximately 250 exhibiting brands and companies from 20 countries, with an anticipated attendance of 7,000 trade buyers and industry professionals. Cosmobeauté Philippines is designed exclusively for manufacturers, suppliers, distributors, and trade buyers, making it a must-attend event for all industry experts and enthusiasts.
The exhibition will highlight a diverse array of profiles, including beauty equipment, finished products for hair, beauty, and salons, locally made products, as well as laboratory and supply chain solutions for packaging, OEM/ODM, ingredient and lab technology, private label, and machinery.
Beauty for all: A Cosmobeauté Philippines industry vision
Cosmobeauté Philippines believes that beauty is inclusive and multifaceted and reflects diverse perspectives and aspirations. The commitment to this vision is strengthened through strong partnerships with industry associations that share dedication to advancing the beauty sector. Cosmobeauté Philippines serves not only as a platform for innovation but also as a hub for discovery, building growth within the industry. By collaborating with industry partners, each with unique visions and goals, the event showcases a wide spectrum of beauty innovations, trends, and practices.
“There’s so much to look forward to at Cosmobeauté Philippines this year. With the strong support of our industry partners dedicated to fostering growth, this edition promises to be even more exciting. It’s invigorating to forge meaningful connections and collaborations that will shape the future of our industry,” said Rungphech ‘Rose’ Chitanuwat, Country General Manager of Informa Markets Philippines.
The Department of Trade and Industry (DTI) has shown strong support for Cosmobeauté Philippines, featuring a dedicated DTI Pavilion that will showcase small to medium enterprises, aimed at empowering local entrepreneurs. Cosmobeauté Philippines collaborates with several esteemed industry partners, including the Chamber of Cosmetics Industry of the Philippines (CCIP), the Philippine Society for Cosmetic Science (PSCS), the United Makeup Artists of the Philippines (UMAP), the Professional Aestheticians Association of the Philippines (PAAP), Pinay Girl Boss, IBITA, Parlon, GS1 Philippines Inc., and the Association of Laguna Artisans Food and Other Producers of the Philippines (ALAFOP). These partnerships are vital in fostering growth and innovation within the industry.
In addition to a showcase of the latest innovations and trends in the beauty industry, Cosmobeauté Philippines will feature engaging programs, conferences, and seminars designed to share new knowledge and insights.
One of the highlights is the 17th Asian Societies of Cosmetic Scientists (ASCS) Conference, organized by the International Federation of Societies of Cosmetic Chemists (IFSCC) and the Philippine Society for Cosmetic Science (PSCS). Themed “Empowering Cosmetic Science,” this conference will emphasize the importance of traditional, cultural, and natural resources, alongside technological research and innovation in advancing the cosmetic industry.
The Unified Makeup Artists of the Philippines (UMAP) will present the ultimate Artistic Hair and Makeup Showdown and the Bridal Makeup Competition, bringing together both professional and amateur artists to showcase their exceptional skills and artistry. Additionally, the Professional Aestheticians Association of the Philippines (PAAP) will host the Beautelympics, featuring local and international competitions in microblading, lip tattooing, eyelash extensions, nail art, and extensions.
Beyond these exciting competitions, attendees can look forward to live makeup workshops and masterclasses hosted by UMAP, along with industry seminars that focus on beauty trends and market insights. These programs will unite leading professionals and experts, providing invaluable knowledge and inspiration for those pursuing careers in beauty, wellness, or personal care.
Furthermore, the Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) will debut CCIP Connect, offering onsite consultations with industry experts on GMP audits, new regulations, and compliance strategies—services available to all visitors.
Philippines’ growing beauty, personal care, and wellness market
The beauty, personal care, and wellness market in the Philippines is poised for significant growth, driven by a combination of online and international influences, evolving consumer preferences, and demographic trends.
According to Statista, the beauty and personal care market is projected to generate approximately $6.79 billion in revenue by 2025, with a compound annual growth rate (CAGR) of 2.86% from 2025 to 2030. This growth reflects the increasing demand for innovative beauty products and services, as consumers become more discerning and seek out high-quality options.
Additionally, the wellness economy in the Philippines is thriving, with a recorded value of $3.28 billion in 2024 and a projected CAGR of 29.66% from 2025 to 2030, as reported by Grand View Research. This remarkable expansion is largely attributed to rising interest in personal wellness and self-care, alongside a growing demand for medical procedures, including cosmetic surgery. The affordability and high-quality standards of these services make them particularly appealing to both investors and consumers.
The aesthetic industry is experiencing substantial growth, driven by several key factors. The demand for non-surgical procedures is on the rise, fueled by advancements in technology that enable less invasive treatments with minimal downtime.
Changing beauty standards, increasingly influenced by social media, have reshaped consumer perceptions and preferences, leading to a greater acceptance of aesthetic enhancements. Additionally, the proliferation of aesthetic clinics across the country has made these services more accessible to a wider audience.
Furthermore, an aging population is contributing to the demand for aesthetic treatments, as more individuals seek solutions to maintain a youthful appearance and enhance their overall well-being. This convergence of technological innovation, shifting societal norms, and demographic trends positions the aesthetic industry for continued expansion in the Philippines.
The Cosmobeauté Philippines 2025: The Philippines’ Premier Beauty Trade Show will run from June 4 to 6, 2025 at the World Trade Center Manila. Visit www.cosmobeautephilippines.com for more information. Register for free on https://ers-ph.informa-info.com/cbp25 until May 15, 2025. Registration fees apply starting May 16, 2025 until the show dates (₱200 for one-day pass and ₱500 for three-day pass).
