Eastern Communications re-launches brand through new campaign

Eastern Communications commits to bring back human connection to communications technology. During the brand's re-launch, these employees hold placards that bear descriptions of its revitalized services--caring, attentive, easy to deal with, and reliable.

Eastern Communications aims to put back human connection to the business of communications technology. The 138-year-old telecommunications company is anchoring its revitalized operations on its ‘Our Strong Connection’ campaign, a re-commitment to its clients by providing them with personalized services and customized solutions befitting their business and personal needs.

Aside from bringing affordable and dependable internet, data, and voice communications products along with business-centric managed offerings to the market, the firm is also highlighting the significance of personal connections via its unique ‘high tech and high touch’ service to its customers.

“This is our two-pronged approach to our new brand—high tech means that we offer products and services that are at par with other telecommunication companies but we are also high-touch as we offer personalized customer service to our clients,” said Eastern Communications Marketing Division Head Catherine Muynila.

“While we strive to give our customers products and services that are both timely and innovative, we will never lose sight of the people who will actually use the technology,” Muynila added.

Eastern Communications Marketing Division Head Catherine Muynila

Eastern Communications intends to be a partner for businesses in the country regardless of size—from established companies to entrepreneurs. It promises to help its clients achieve their goals and overcome obstacles they encounter along the way. It also entices households to discover its competitive services.

With its long history paired with its operational scale and expertise as well as bandwidth capability and commitment to personalized service provision, the company commits to deliver responsive and personalized customer service. It is set to soon unveil an exciting portfolio of business products like Internet Direct Service (IDS) and other offerings that will cater to the budding small- and medium-sized enterprise (SME) industry in the country. At the same time, its network modernization program continues to provide even stronger connections to its existing clientele.

Eastern Communications has scored advantage over competitors in the past years as proven by its achievement to be the first and so far only major telecom firm in the Philippines to secure an ISO 9001:2015 certification. It also pioneered the first data center in the country and has trail blazed paths for connectivity in this area of the Pacific. It currently offers services to clients in strategic points of Metro Manila, Cavite, Laguna, Batangas, Baguio, and Cebu.