For the first time, Emirates has joined the Arabian Travel Market (ATM), the leading travel and tourism exhibition in the Middle East. The airline showcased its Premium Economy at the exhibit, which was also the first travel industry event in the region since the onset of the pandemic.
Through its exhibit booth, Emirates gave travel industry visitors from more than 60 countries the opportunity to personally experience its signature product. The company has recently introduced service enhancements across each cabin class onboard the iconic A380 aircraft—elevated onboard experiences travelers can look forward to when they fly again.
During the exhibition, guests were able to try out the Premium seats—with an abundant pitch of up to 40 inches with a generous width of about 19.5 inches. The seats are also able to recline into a cozy cradle position with enough space for stretching out.
The seats are also covered in cream-colored anti-stain leather with automobile inspired stitch details and a wood panel similar to Business Class, designed to bring optimal comfort and support with their 6-way adjustable headrests, calf rests, and footrests Other meticulous details include the easily accessible in-seat charging points, a dining table and side cocktail table, and even a storage area.
At the same time, Emirates showcased its Boeing 777-300ER game-changer First Class fully enclosed private suites exhibit, Boeing 777 Business Class seat, the newly refreshed A380 OnBoard lounge, and other iconic products like the First Class Shower Spa and the latest game-changer Economy Class seats.
Strict health and safety protocols were observed throughout the exhibition duration.
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