EVAP identifies key factors that drive stronger EV sales in PH

Press Release

The Electric Vehicle Association of the Philippines (EVAP) is confident that the volume of registered electric vehicle (EV) registration in the country will set a new record in 2025 at around 35,000 units. Based on data from the Land Transportation Office (LTO), overall registered EVs in the first seven months of the year (January to July) already hit 29,715 units—comprising 28,353 new registrations and 1,362 renewals. In comparison, the total volume of EV registration was just around 24,000 for the entire 2024. 

The seven-month EV registration volume also accounts for 5 percent of new vehicle registrations overall in the country during the period. These figures indicate that adoption of EVs among Filipino motorists continue to accelerate. 

“Our EV volume target by 2040 is at least 2.5 million. I am confident, as I have always been, that this goal is easily achievable especially as we actually see that each year, we are breaking our own records,” said EVAP President Edmund Araga in his opening remarks during the 13th Philippine Electric Vehicle Summit (PEVS) held in SMX Convention Center in Pasay City on October 23. 

“The bold target is to make EVs account for at least 50 percent of all vehicles on our roads by the year 2040. Our sector is hoping that the attractive incentives and perks offered to our motorists to shift to electric will further go full swing. EVs still enjoy zero import tariffs and EV owners are entitled to priority registration at the LTO, exemption to number coding scheme, and free use of public EV charging stations in a growing number of malls and other commercial and public establishments,” Araga continued. 

Technology factor

The EVAP President also highlighted fast-advancing and impressive technology of modern EVs for the strong sales figures. He cited findings of a McKinsey China Auto Consumer Study that indicate that technology is the highest consideration for vehicle purchasers when choosing to buy EVs over traditional and internationally branded cars. 

According to that research that was conducted in China, the biggest EV market in Asia, technology increases purchase intent by 10.8 percent, compared to lower price tags or discounts that increase purchase intention by just 3.6 percent. The study also cited range, charging speed, and interior experience as other factors that influence EV purchase decisions. 

However, cost is logically the primary factor that influence consumers to buy EVs in the Philippines, based on findings of a March 2024 study ‘Marketing Strategy and Preference Analysis of Electric Cars in a Developing Country: A Perspective from the Philippines,’ published by the Mapua University. 

According to that local research, battery type, charging methods, EV category, driving range, and charging speed are the other considerations by Filipino EV purchasers. The study suggested ways to possibly speed up EV adoption locally—overcome cost barriers and improve technological literacy among prospective purchasers. 

EV official classification in PH

Moreover, Araga commended the Department of Energy (DOE) for recently issuing six official classifications of EVs in the country—battery EVs (BEVs), hybrid EVs (HEVs), Light EVs (LEVs), Plug-in Hybrid EVs (PHEVs), Range Extender EVs (REEVs), and Fuel Cell EVs (FCEVs). 

In a statement, the DOE emphasized that classifying EVs in the country as such is a “critical step toward building a more organized, accessible, and future-ready EV market. By harmonizing EV recognition guidelines, we are reducing administrative burdens, increasing transparency, and accelerating EV adoption nationwide.”

 “There are so many other important factors we can cite for the accelerating EV sales locally, among those is the rising number of EV Charging Stations or EVCS and the establishment of home-based EV and components manufacturing plants that further contribute to making EVs of all types more accessible to more Filipinos,” Araga concluded. 

To learn more about available EV technology and models in the Philippines, and to participate in seminars and panel discussions, visit the Philippine Electric Vehicle Summit 2025. With the theme ‘Charge Ahead, Ignite the EVolution,’ the summit runs from October 23 to 25, 9 a.m. to 7 p.m. at the SMX Convention Center in Pasay City. 

PEVS 2025 is organized by EVAP with co-presentors BYD Cars Philippines, Omoda & Jaecoo Motor Philippines Inc, United Asia Automotive Group Inc (UAAGI), GAC Dangdang, and the Department of Energy. Visit the PEVS website (https://pevsummit.com) to learn more and to register for free.


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