Globe and Apple have hosted a grand midnight launch for the latest iPhone in the Philippines. Dubbed ‘Incredible Together’ the momentous event was held on October 14 at XYLO at the Palace, one of the most popular party venues located in Bonifacio Global City.
At exactly 12 midnight, several Globe subscribers (those who pre-ordered) were among the first in the country to simultaneously unbox and activate their new iPhone 14 units, all powered by Globe. The giant digital solutions firm also gave away premium Apple devices through a series of raffle, drawn throughout the night and during quick breaks of the unboxing sessions of subscribers (done in batches).
Globe’s iPhone 14 midnight launch was the first big and physical event for an iPhone launch in two years, or since pandemic restrictions were implemented in 2020. At the same time, this launch was reminiscent of the first midnight launch of iPhone in the Philippines in 2008—also hosted by Globe, which was then the exclusive telecom carrier of iPhone in the country.
“We take pride in our long-standing partnership with Apple, being their pioneer partner in bringing the iPhone in the Philippines,” said Globe Vice President for Marketing Pia Colby. “Over the years, this partnership continues to prove that with Globe’s digital innovations, your experience with your new Apple devices are made even greater each time.”
Globe is offering the most advanced iPhone lineup ever with iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. All are characterized by durable and sophisticated design, reliable 5G network connectivity, impressive camera upgrades, and vital new safety capabilities. Globe is also carrying Apple Watch Series 8 and new Apple Watch SW, with groundbreaking technology and performance as well as Apple Watch Ultra with a new bold design and a wide range of features built for endurance, exploration, and adventure.
“With Globe’s thoughtfully crafted services, we provide life-enabling experiences that allow our subscribers to maximize the ultimate power of the Apple ecosystem,” said Globe Vice President for Consumer Mobile Business Darius Delgado. “The latest iPhone 14 lineup coupled with Globe can enrich everyday life—from the mundane to the adrenaline-filled moments which make for greater connections, accessibility, and experience.”
The new iPhone 14 can be used with Globe’s groundbreaking eSIM, the first virtual SIM in the Philippines. Globe’s eSIM, best paired with Apple’s latest series of flagship devices, is a leap towards the future, providing a single customer the ability to create multiple user profiles for work, personal, travel, or other preferences, and to seamlessly use their devices across all profiles. It also promotes sustainability by making a physical SIM unnecessary. The eSIM is a simpler, more secure way to power up the iPhone, letting users maximize connectivity.
Drop by any Globe physical store or visit its website to learn more about applicable plans and offers for the iPhone 14 lineup.
