The Hotel Show finally comes to the Philippines

Construction is underway for additional hotels in Makati City.

The largest, most comprehensive, and longest-standing hospitality trade show across the Middle East is finally coming to the Philippines. Dubai-based international exhibitions firm dmg events Middle East, Asia & Africa is launching The Hotel Show—its signature hospitality event brand—in the country.

The Hotel Show Philippines will have its inaugural staging from August 2 to 5, 2017. It will be among the events that will be co-located with the 17th edition of largest food show locally, the World Food Expo (WOFEX), which, like in the past several years, will occupy the two biggest venues in Metro Manila—SMX Convention Center and World Trade Center in Pasay City (organized by PEPTarsus).

The Hotel Show Philippines 2017 aims to provide an opportunity for all hospitality professionals in the country to do networking, do business, and learn the latest trends that define the modern hotel, leisure, restaurant, and food service industry.

“It is an opportune time for The Hotel Show to be brought to Manila this year as the country maintains its economic momentum,” said Tourism Promotions Board Philippines MICE Department Head Teresita D. Landan. “The Department of Tourism recorded a total of 5,967,005 visitors in 2016, surpassing the year-end arrivals in 2015 of 5,360,682. This volume is 11.31% higher than the accumulated arrivals for the same period last year.”

There are 17 hotel projects, equating to 5,841 rooms that are in the planning, construction, and pre-opening phases throughout the metro, based on The Philippines Hotel Construction Overview report recently released by TOPHOTELPROJECTS. Nine of those new hotels are set to open in 2018.

Photo from The Hotel Show Dubai in 2016

“Manila, one of the world’s largest and busiest cities, is establishing itself as a luxury destination with global hotel and resort brands expanding their businesses and residing in the capital,” said The Hotel Show Philippines Event Manager John Suzara. “This is one of the core reasons that we are introducing The Hotel Show to the market in Asia here for the first time.”

The Hotel Show started in 1999 and has since become an annual hospitality show in Dubai, UAE (this year’s flagship show in set in September at the Dubai World Trade Center). The Hotel Show Saudi Arabia held its inaugural edition in 2012, while The Hotel Show in Africa kicked off its first edition in Johannesburg in June 2017.