Jollibee’s Grandparents’ Day video ad bags several awards

It is awards-reaping season for Kwentong Jolllibee. The fastfood chain’s Grandparents’ Day campaign video ad entitled ‘Kahera’ recently earned recognition from the International Association of Business Communicators, which gave it a Quill Award of Excellence.

The same video ad was also recently commended by the Public Relations Society of the Philippines, which gave it a Silver Anvil award.

Directed by Ianco dela Cruz and co-created with advertising agency McCann World Group Philippines, Kahera was first released in September 2016 and was one of the earlier videos that comprise the much-talked about #KwentongJollibee series.

It is a heart-warming story of a Jollibee casher who is regularly criticized by one of the frequent customers of the store. By the end of the video, that customer turns out to be the cashier’s grandmother, who only wants her granddaughter to be the best at what she does.

To date, the digital ad has been viewed more than 9 million times on Facebook and YouTube combined. In the second half of 2016, it entered YouTube’s Leaderboard list. The video ad was also among the 10 most viewed ads online in 2016, according to Google Philippines.

After being named as Ad of the Month by adobo magazine in September 2016, Kahera also recently won the Ad of the Year (AOY) award by the same publication. AOY awards recognizes the most celebrated ads in the past year, with its top three winners being picked via poll conducted by the magazine.

“We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video,” said Jollibee PH Marketing Head and Global Brand Chief Marketing Officer Francis Flores. “This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.”