The number 11 is always a special one for KFC, which has always been famous for its finger lickin’ chicken with 11 secret herbs and spices. It came as no surprise that the number still held symbolic significances when KFC Philippines mounted the summer edition of KFC Kentucky Town in PH on May 18, 2024. It was actually a follow-up event to the KFC Kentucky Town Christmas held in December.
KFC Philippines celebrated its more than 30 years of presence in the country by bringing here the Kentucky Town, which has already been making waves in many other countries globally. Of course, Tech and Lifestyle Journal was there to join the fun. We list 11 reasons we rave about the recent KFC Kentucky Town PH 2024.
1. Spacious MOA Concert Grounds
KFC obviously made the ideal choice for the venue of this festive activity. The spacious Concert Grounds of SM Mall of Asia in Pasay City is a convenient and very accessible area for such an event.
2. 11 fun installations
The KFC Kentucky Town Music and Arts Festival featured 11 fun and creative installations—all designed to entertain and engage the audience, so they won’t have any dull moments while inside the premises. Those are Shoot & Win, 0.5 Photobooth, Filter Lickin’ Good, Zing Your Hearts Out, Head Over Heels Over KFC, Red Wall, Shoot Ang Kulit, KFC Store, Dip Check, Spin & Win, and of course, the Concert Stage. Other than these, there are also many other installations that are meant for IG and social media shoots. 
3. Sold out tickets
In a short interview with Tech and Lifestyle Journal during the event, KFC Philippines Chief Marketing Officer Charmaine Bautista-Pamintuan expressed her surprise and gratitude for the overwhelming turnout of the activity. She disclosed that the announcement for the May 18 KFC Kentucky Town fest was posted only on May 11.
4. Aligned with sustainability efforts
“The KFC Kentucky Town PH is partially powered by solar energy,” revealed Bautista-Pamintuan. “That is in line with KFC Philippines’ sustainability program. KFC currently has over 320 stores nationwide, about 70 of which are powered by solar. We are looking at having about 100 of our stores powered by solar in the next 2 years.”
5. Grab and Move It discounts for attendees
Mega event partners Grab and Move It on May 16 announced discounts exclusively for attendees of the Kentucky Town PH festival. Grab gave away P50 GrabCar rides discounts for attendees going to and from the venue. Move It provided 50% fare slash to the attendees.
6. Instant prizes
Several gaming booths gave away lots of merchandise and food items as prizes for instant games during the event.
7. Kentucky Town raffle
Attendees are also entitled to join the online raffle. They just need to create and post TikTok videos tagging KFC Philippines and using the official hashtags to qualify. At stake were an iPhone 15 Pro and a P5,000 KFC gift certificate.
8. KFC Store
The KFC store inside the premises served the best-loved and finger-lickin’ food everybody loves at KFC. The store was open during the entire duration of the event.
9. Hydration booths
Amid the scorching summer heat, KFC Philippines made sure everyone inside the premises will stay hydrated. There were several hydration booths strategically scattered so the attendees could conveniently drink free water any time they like and need to.
10. Spectacular view of fireworks display
KFC Kentucky Town fest coincided with Week 2 of the 11th Philippine International Pyromusical Competition, held at the nearby Seaside Boulevard. Thus, during specific hours, the concert performances were paused so the audience can enjoy the breathtaking spectacles in the clear night sky. 
11. 11 concert acts
A total of 11 musical performers were showcased on the awesomely designed concert stage. Concert performances began by sunset and lasted until around 1 a.m. The attendees were treated to the fab performances of Parokya Ni Edgar, Zack Tabudlo, Juan Karlos, Adie, Nobita, Alamat, Kaia, Rob Deniel, and uprising university bands Benchfly, Kolaris, and Daspan En Walis.
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