Press Release
Landers Superstore, the fastest growing membership retail chain in the country, is bringing MORE fun, excitement and flavor to the hot summer days ahead with the much-anticipated return of ICE CREAM FESTIVAL.
Running from April 2 to May 4, 2025, this year’s celebration is bigger and better than ever with a wider selection of premium local and imported ice cream brands as well as more spectacular prizes to be won, ensuring delight with every scoop.
Landers Ice Cream Festival launch
The festival opened with a spectacular launch on April 2, 2025 at Landers Arca South, drawing an excited crowd of media, celebrities, and social media influencers. To set the mood, LED Manila took the stage and performed a lively Hawaiian-inspired dance, perfectly capturing the fun and festive spirit of the day.
Landers kicks off its Ice Cream Festival with a sweet celebration – Edgar C. Fernandez (Buying Division Head), celebrity guest Rufa Mae Quinto, Bill Cummings (Landers Deputy CEO), and Kenneth Ocampo (VP for Membership & Marketing) lead the ribbon cutting ceremony to mark the official opening of the indulgent summer event.
The ribbon cutting ceremony was led by Landers Superstore’s Deputy Chief Executive Officer Bill Cummings, Vice President for Marketing and Membership Kenneth Ocampo, Buying Division Head Edgar Fernandez, and actress-host Rufa Mae Quinto.
In his welcome remarks, Deputy Chief Executive Officer Bill Cummings makes it clear that Landers Superstore is going all in to make this even more successful than last year’s highly acclaimed run. “Over the past year, Landers has worked closely with our suppliers, searched far and wide for the most irresistible flavors, and expanded our selection to bring you the very best ice cream experience possible. We promise to top last year’s celebration by giving you more choices, better deals, and even bigger rewards—because that’s what our Landers members deserve.”
Esteemed sponsors Magnolia, Fairground-Binggrae, Carmen’s Best, Nathaniel’s, and Keto Ice Cream also took the spotlight to showcase their premium selections that make this festival truly memorable.
Turning your ice cream cravings to big rewards
The launch also marked the grand unveiling of the festival’s most exciting attraction–the Ice Cream Festival Raffle. Landers members can now satisfy their sweet cravings and stand a chance to win sensational prizes, including a brand-new Toyota Corolla Cross as the grand prize, ₱100,000 worth of Landers Gift Certificates for the second prize, and ₱10,000 worth of Landers Gift Certificates for the minor prize.
To join, members must spend a minimum of ₱4,000 in-store or online at www.landers.ph, with at least ₱1,000 spent on participating ice cream brands.
Explore a world of flavor while saving more
Landers Ice Cream Festival provides the perfect opportunity for members to indulge in and explore the world of ice cream with discounts of up to 50% OFF on Landers Superstore’s full selection of premium ice cream brands and other frozen delights. Furthermore, members will also have the chance to sample a delightful range of flavors, from exciting new creations to timeless favorites, all available for tasting throughout the festival run.
Join the coolest Ice Cream Festival in town!
Don’t miss out on the coolest event of the season–join Landers Ice Cream Festival by becoming a Landers member today! By signing up, you’ll unlock access to exclusive deals, exciting raffles, and the chance to savor a wide selection of premium ice cream at unbeatable prices.
Now is the best time to join because Landers is offering 50% OFF on membership to mark its 9th year anniversary. From ₱700, membership fee is now available at ₱350 ONLY, valid until May 31. You can maximize your shopping experience further by applying for a Landers Cashback Everywhere Credit Card, which lets you earn up to 5% cashback on all purchases at any Landers Superstore branch nationwide.
Make the most of this summer by diving into Landers Ice Cream Festival—where cool treats and thrilling surprises await under the sun!
