Press Release
To make insurance more accessible to Filipinos, Malayan Insurance Co. Inc. (Malayan Insurance), one of the country’s leading non-life insurers, continues to strengthen its digital presence through partnerships with platforms that are already part of consumers’ everyday lives.
The company first launched Family Relief on GCash and Lazada in 2023. The product provides death benefit coverage and financial assistance for funeral expenses, offering an affordable and convenient way for Filipinos to access financial protection.
Since then, Malayan Insurance has continued to expand its digital footprint and improve the customer experience by making it easier for consumers to discover, purchase, and pay for insurance online. Through GCash and Lazada, customers can obtain quotations, purchase policies, and complete transactions in just a few steps, eliminating the need to visit a branch. This simplified process has been particularly appealing to first-time buyers and younger, digitally savvy consumers.
“Malayan Insurance has strategically leveraged digitalization to dismantle the traditional barriers—affordability, complexity, and physical distance—that have historically kept the Philippine insurance penetration rate low. Our digital presence is designed to transition insurance from a luxury financial product to a readily accessible utility,” said Alfie Paulino, Malayan Insurance’s Head of Affinity.
Lazada has become an increasingly important channel in Malayan Insurance’s digital growth strategy. After initially offering Family Relief, the company expanded its product lineup on the platform between 2024 and 2025 with the addition of Travel Master, Golfer’s Insurance, MyShield, and Vital Cover Critical Illness. The wider range of protection products has helped make insurance more relevant and accessible to online shoppers.
The company’s digital partnership with Lazada continues to gain momentum. Following steady growth over the past several years, the platform achieved its strongest performance to date in 2026. As of April, customer reach had already exceeded its full-year 2025 level by more than 20%, while premium production had grown by more than 300%. The results highlight the growing demand for embedded insurance solutions and the value of making protection products available through consumers’ everyday digital journeys.
GCash remains one of Malayan Insurance’s key digital distribution channels, helping bring insurance closer to consumers through a convenient and familiar platform. Since launching its commercial microinsurance offerings in 2023, the partnership has continued to evolve alongside changing customer needs. Premium production has remained consistently strong over the years, reflecting sustained demand for accessible digital protection solutions and demonstrating the value of embedding insurance into consumers’ everyday financial activities.
Beyond digital accessibility, Malayan Insurance has also introduced zero-interest payment schemes for selected AutoMaster and Home Protect policies, making non-life insurance more affordable for customers with varying financial priorities. The payment plans allow policyholders to spread annual premiums over three or six months without additional charges while still enjoying full coverage upon approval.
The company has likewise introduced affordable products such as MyShield, which starts at ₱900 annually, making insurance protection more attainable for young professionals and budget-conscious consumers.
Before the end of the year, Malayan Insurance plans to further expand its digital portfolio with next-generation products that address emerging risks, including eSecure and parametric insurance. Parametric insurance provides policyholders with a pre-agreed payout when a specific event occurs, helping simplify and speed up the claims process. These products will be supported by continuous improvements in customer experience, payment options, and policy benefits.
These initiatives form part of Malayan Insurance’s broader strategy to make insurance more relevant, accessible, and convenient for Filipinos. The company is also exploring partnerships with additional online marketplaces and digital ecosystems to further integrate protection into consumers’ daily lives.
“More than simply offering insurance online, we want to embed protection more naturally into the customer journey—making insurance feel less like a separate financial product and more like an everyday safeguard that supports modern Filipino lifestyles,” Paulino added.
Paulino emphasized that while digital channels help insurers reach more uninsured and underinsured Filipinos, the industry must continue making insurance easier to understand, purchase, and claim. Delivering simple, relevant, and trustworthy customer experiences remains key to helping more people appreciate the value of insurance as part of everyday life.
