MSI PH expands distribution channel through getting into enterprise market

(Press Release)

MSI—the innovative manufacturer of gaming, creator, and business laptops—strengthens its presence in the Philippine market as it expands its distribution channel through a new partnership agreement with Techtron Systems Corporation.

With the help of Techtron’s network of partners and clients, MSI sets foot in the enterprise market, seeing that Techtron Systems Corporation is a spin-off company from Innovista Technologies, Inc., the leading IT (Information Technology) distributor of computer hardware and peripherals in the Philippines.

“It is definitely an advantage to have Techtron by our side to fulfill the market penetration that is necessary in reaching our full sales potential. MSI has considered several distribution partners, and we are confident that Techtron’s key experience and expertise in the enterprise market will help us leverage our position in the Philippines,” said Rhyan Sy, the Product Manager of MSI Philippines.

On the strength of this newborn collaboration, Techtron Systems Corp. will be entitled to the distribution of MSI’s commercial and enterprise laptops, desktops, monitors, AIO, and peripherals. Techtron is also guided by a deep commitment to bringing a diverse product selection at a low cost to supply the different business sectors while the economy recovers and demand increases.

“We will also strengthen our customer relationships by better understanding their needs and requirements through close collaboration with our dealers, ensuring that our products are available and will assist them in their business growth plans.” Martini Chua, Techtron’s VP for Sales and Marketing, emphasized.

MSI Business and Productivity laptops

In 2020, MSI first unveiled its roster of Business and Productivity laptops in the Philippines: The Summit, Prestige, and Modern series.

The diversity of the business and productivity series is designed and engineered to deliver optimized productivity, performance, and efficiency to meet the demands of all business sectors. All units under these product lines are included in the partnership agreement between MSI and Techtron.