Tech News: OPPO F3 rules 15K—20K smartphone price band market in PH


OPPO F3 has taken an overwhelming lead in the local market for smartphones in the P15,000 to P20,000 price band. In the May 2017 report of market and consumer research firm GFK Philippines, the camera smartphone model took a 48.5%-share of this market category so far this year.

It can be recalled that OPPO F3 broke records when it sold 22,000 units just three days after its local market launch in May. “The OPPO F3 is a well-received smartphone,” said OPPO Philippines Brand Marketing Manager Stephen Cheng. “Our competitive package, sleek design, and trending dual selfie camera setup are the reasons why it is successful.”

The smartphone model has been noted for its unique dual-selfie camera setup. At the same time, its groufie camera can facilitate extraordinary capturing of selfies with greater range in any condition. OPPO F3 also comes with a metal and sleek body that brings about the luxurious feel as well as 4GB RAM to accommodate multitasking and 64GB for greater file storage.

OPPO Philippines released its F3 Black Edition in June. The smartphone was an addition to the model’s color options available in the market—Gold and Rose Gold—for a greater lifestyle-centric mobile experience. All variants come with soft-transparent protective case and a pre-installed screen protector.

OPPO F3 is still available in all OPPO concept stores and partner dealers nationwide for a special marked down price tag of P15,990 (under the brand’s Back-to-School Promo that will last until July 31).

Meanwhile, the May 2017 GFK report also revealed that OPPO as a brand has kept its No. 2 position in the Philippine smartphone market. OPPO Philippines takes this as an indication that Filipino consumers continue to prefer its broad range of lifestyle-centric lineup.