(Edited Press Release)
Sony has announced a new Alpha series interchangeable lens camera for creators, the Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators.
At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality images with high sensitivity, detailed texture depiction, and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.
“With the introduction of the new Sony’s interchangeable lens camera, the Alpha ZV-E10, we are excited to meet the growing needs of today’s creators,” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The new Alpha ZV-E10 pairs the versatility and excellent image quality of a larger-sensor interchangeable lens camera with user-friendly features that are specifically designed for still and video, making it an ideal tool for both still and video creators looking to transition to a more advanced setup.”
The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.
In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch.
The new camera also includes advanced video features such as 4K video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high-quality audio for clear sound recording.
Interchangeable lens camera for expanded creative expression
The Alpha ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision.
Advanced autofocus
Sony’s industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on the go and in challenging environments.
Additionally, the Alpha ZV-E10’s Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. With one tap, the user can instantly shift the focus position to a subject in the image periphery. This is available in both stills and video modes.
High-quality audio
Sony’s leading technology enables the Alpha ZV-E10 to capture crystal clear sound recording that clearly captures the speaker’s voice, thanks to its internal Directional 3-Capsule Mic and the supplied windscreen to greatly reduce wind noise. Audio output timing can also be set for Live or Lip Sync.
Putting the subject first
When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject’s face is not over or underexposed, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions.
Designed for creators
Users can comfortably operate the new Alpha ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record, and a customizable button.
The Alpha ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry.
Livestreaming
The Alpha ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed.
Easy file data and transfers
Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files.
Pricing and availability
The Alpha ZV-E10 is available in black and white. Its kit package is priced at ₱39,999 that includes an E PZ 16-50mm F3.5-5.6 OSS power zoom lens. Pre-order in the Philippines starts from July 28 to August 22, 2021 in all Sony Authorized Camera Dealers nationwide.
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