Press Release
Consumers who read the back label beyond the bright logos and “plus” signs are already ahead of the curve when it comes to nutritional literacy. It signals awareness, understanding, and the heartfelt conviction that informed choosing is more valuable than just merely “buying.”
This rings much truer when it comes to mothers. A discerning parent can cut through the logomania noise and choose what truly matters. The critical step to distinguishing quality—a rule every mom in the Philippines must remember firmly—is to check the ingredient list.
The “First Ingredient” Rule: The ultimate benchmark
The most critical secret to reading a milk label is understanding order. Under Philippine Food and Drug Administration (FDA) regulations, milk products are required to clearly declare their ingredients in descending order by weight.
This means the very first item listed isn’t just an ingredient; it is the nutritional foundation of the formula. If the list starts with “Milk Solids,” “Skimmed Milk Powder,” or “Hydrolyzed Protein,” the product has likely undergone multiple stages of high-heat processing. While still widely used, this method can lead to some nutrient loss during production.
On the other hand, when Fresh Milk is the primary ingredient, it signifies a single-step processing journey. This minimizes nutrient degradation and preserves the natural structure of proteins and locks in more active nutrients that are often lost when cow’s milk undergoes multiple heating processes, stored, and then rehydrated later to make formula.
The fresh milk formula advantage
FEIHE, the dairy company behind AceKid Activegro, is championing Fresh Milk as the foundational ingredient. The milk undergoes a one-step freshness process that goes from milking to powder in two hours. This rapid transition ensures that natural nutrients are locked in at the source.
AceKid Activegro contains no added sucrose or maltodextrin, relying instead on the natural goodness of the milk itself.
When choosing milk powder, always remember: first, look behind the label. Second, check the ingredient list. And third, make sure Fresh Milk is listed first. By focusing on the “first priority” of the ingredient list, Filipino moms can move past the noise and find a milk formula that is truly suitable for their kids.
ASC Ref No. F0056N042126A
AceKid Activegro is intended for children aged 3 years and above. To be consumed as part of a balanced diet and healthy lifestyle.
