Starting a new business is exciting, but it can also feel overwhelming when you realize how crowded the market is. How do you make your brand stand out when everyone else is vying for attention? The answer does not lie in spending a big ad budget—it’s in good storytelling.
As the foundation of positive PR, storytelling makes people care about your business, remember your brand, and even share your story with others. Here’s why brand storytelling still works and how you can start building your own brand narrative today.
Why storytelling matters in PR
Stories are far more memorable than facts. If you simply tell people, “Our product is the best in the market,” they might forget it the next day. But if you share the story of how your brand started, they’ll remember it and connect that emotion with your product.
Storytelling humanizes your brand, making it feel less like a faceless business and more like a trusted friend. These stories create emotional connections that facts and figures can’t. After all, people don’t just buy based on price or features — they buy based on how they feel. A strong brand story makes them root for your success as if it were their own.
Simple ways to start brand storytelling
Getting started with brand storytelling doesn’t have to be complicated. Here are a few simple ways to share your story authentically:
Share your “why.”
Why did you start your business? Was it because you couldn’t find a solution to a problem, so you created one? Was it to continue a family tradition? Your origin story is a powerful PR asset.
Highlight your customers’ journeys.
If your product or service satisfied a customer, ask for their permission to share their story. These feedbacks position your brand as part of your consumers’ success and works as a testament to your brand quality.
Talk about your milestones.
Even small wins — your first 100 customers, opening a new store, or partnering with a local supplier — are storytelling moments worth sharing.
Show behind-the-scenes moments.
People love to see the real faces behind a brand. Introduce your team, share your creative process, or highlight your day-to-day challenges and triumphs.
Where to tell your stories
Picking the right platform to tell your story can make all the difference.
- Social media: Perfect for short, engaging stories paired with visuals.
- Company blog or website: A great space for long-form storytelling that builds SEO and credibility.
- Traditional media: Newspapers, TV, and radio are still very effective for reaching out to reach local communities and older audiences.
- PR agency support: An experienced PR agency in the Philippines can help you refine your storytelling strategy, especially if you’re just starting out.
Quick storytelling framework for new businesses
To help you kickstart your storytelling gameplan, here’s a simple template you can use:
- The Beginning: What problem existed or what motivated you to start?
- The Middle: What steps did you take to build your business or solve the problem?
- The Resolution: What success or impact have you created so far?
- The Call-to-Action: Invite your audience to be part of your story (e.g., by trying your product, supporting your advocacy, or following your journey online).
Spruce this outline by using an engaging writing style in line with your brand voice.
Stories that cut through the noise
People will always be drawn to human connection. In a world overwhelmed with ads, good storytelling separates you from all the cookie-cutter content.
If you’re unsure where to start or how to bring your story to life, partnering with a PR agency can help you uncover your brand’s most powerful narrative, turn it into a message that resonates, and share it across platforms that truly reach your audience.
Your story is why you matter. Craft and share that story!
