TikTok is teaming up with the International Federation of Red Cross and Red Crescent Societies (IFRC), the largest humanitarian network in the world, for the launch of the #ForClimate challenge. The initiative is infusing new vitality into IFRC’s #FacesOfClimateChange global campaign.
Under this partnership, users of the popular short-form mobile video app can raise awareness of climate change by using three specially designed stickers depicting extreme weather conditions: Rainstorm, Snowstorm, and Global Warming. These are available in the app from September 16 to 30, 2019.
TikTok users can also take an interactive quiz to test their knowledge about environmental protection and share actions that they have done to help end the climate crisis. That quiz comprises of 15 questions like “Should plastic bags be banned?” and “Will you buy used goods?” among others.
“TikTok’s social platform is perfect for getting a serious message across in a way that’s thrilling, inspiring, and energetic,” said IFRC Undersecretary-General for Partnerships Dr. Jemilah Mahmood. “We’re looking forward to seeing young people bring their stories to a global audience.”
#ForClimate is a global campaign and users from over 100 countries across the world (including the United Kingdom, Germany, Spain, France, India, Poland, Japan, South Korea, Indonesia, Malaysia, Thailand, Singapore, Vietnam, Mexico, Brazil, United Arab Emirates, Australia, New Zealand, and the Philippines, among others) can participate.
“TikTok’s global community allows users to express their creative ideas through short videos. We’re thrilled to partner with the International Federation of Red Cross and Red Crescent Societies on the #ForClimate challenge, which empowers our community to creatively show their commitment to climate change and raise awareness for the importance of protecting our planet,” said TikTok Director of Public Policy Helena Lersch.
By offering a home for creative expression and an experience that is genuine, joyful, and positive, TikTok is a great platform for driving initiatives on social responsibility. There has already been a series of ‘TikTok for Good’ campaigns such as #SaveOurOceans demonstrating how TikTok users are taking action to protect the planet.
On September 22, a TikTok representative will join hands with IFRC to present at the 2019 UN Climate Change Summit. Download or open the TikTok app to creatively express your support for #ForClimate.