Uniqlo has launched a new collection from its first collaboration with Italian luxury fashion brand MARNI. The Uniqlo and MARNI collection is now available initially at select Uniqlo locations nationwide.
In its first physical launch (May 26 at the Philippine flagship store) of a collection since the ongoing pandemic started in March 2020, the global apparel retailer showcased the shirts, dresses, pants, skirts, and outerwear from the collection.
“We are proud of how this collaboration with MARNI has produced a collection for a new era and a new season that allows everyone to experience the joy of wearing clothes,” said Yukihiro Katsuta, Fast Retailing Group Senior Executive Officer and Head of R&D for Uniqlo.
“The Uniqlo philosophy of clothing that is simple, high quality, functional, and ingenious in detail, imbued with MARNI’s creative vitality, has produced bold and innovative LifeWear. I am extremely pleased that we are able to offer this essential LifeWear collection that accentuates individual character and feelings in a positive way,” he added.
The collection features items that are bold and brimming with playfulness, executed in a distinctly MARNI style. Uniqlo LifeWear is typified by smart designs and technical expertise combined with the aesthetically unique shapes and colorful prints that are identified with MARNI. The new collection offers a wardrobe that is fresh and new and can be enjoyed as everyday wear.
“I’ve been hugely excited about this collaboration since the start. Throughout the whole process, we have always championed Uniqlo’s ethos and the integrity that lies behind the brand’s vision, giving our interpretation of Uniqlo’s LifeWear through a slightly out-of-the-box proposition that combines impeccably crafted clothes with MARNI’s offbeat and life-embracing spirit. I really hope that wearers feel good, that they feel themselves, that they feel free,” said Francesco Risso, Creative Director at MARNI.
Colors and Prints
The staple items characteristic of UNIQLO provide a blank canvas for the distinctive use of color that is synonymous with MARNI, along with pop-style, warm graphic prints created especially for this collection presented in larger and smaller iterations in an arresting play on proportions. In contrast to monochromes and patterns, the added twist provided by relaxed silhouettes and bold balloon volume updates staples for everyday use. Building on the theme of “universality,” this is a lineup concealing unlimited possibilities that seem to draw out optimism in the everyday.
Style and Design
The beautiful proposition created through relaxed yet considered silhouettes, such as a dynamic cocoon silhouette BLOCKTECH coat, and pajama set with a drape that seems to flow, can be enjoyed by men and women of all ages. The Balloon Skirt in the WOMENS line features diagonal pleating that gives it a light and volume-enhancing look and can be matched with a sleeveless blouse in the same color palette for a coordinated look. The MENS line includes a tailored jacket and pants with a distinctively MARNI touch. The lineup of gingham prints and solid colors is styled in an effortless silhouette perfectly suited for the current trend toward exquisite ease. The pocketable parka in a supple nylon material is an all-purpose item that pairs well with swim shorts for an active and stylish summer.
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